10 Tips on How to write a sales letter.

10 Tips on How to write a sales letter.

The main reason why 95% of online businesses fail
is because of poor sales letter. Write your sales
letter with an Individual in mind; think as if you
are writing personally to them. People love to read
good stories, tell them stories that illustrate a
point you are trying to make.

1.Heading.

Write attention grabbing & powerful heading.
Remember you have 15 seconds or less to capture
your visitors attention before they click away.
Offer the best benefits or the biggest promise
to your visitors. Increase there curiosity by
showing them self-serving benefits. Your heading
should immediately create a desire in the reader
to want to know more.

2. Testimonials

One of the biggest problem on the internet is
being believed. Testimonials are the best way
to assure people that you are not a scam artist.
People want to know what others are saying about
the product. In fact a good testimonial from
respected well-known authorities within your
targeted field will definitely build your credibility
& boost sales. Try to include a testimonial as
close to the top of your sales letter as you will
get people immediately believing what you say even
before they read your sales letter.

3. Build Interest.

Build interest in your reader by discussing a
problem or telling a story. The first part of
your sales letter should build interest in your
readers and try to expand the benefits you got
people excited about in your headings. People
love to read stories, so tell them some exciting
story of your past experience, but remember
the story should be within your targeted field.

4. Bullets.

Bullets are one of the most powerful persuader
in sales letter. People spend a lot of time
reading bulleted list. Bullets arose the curiosity
of your visitor, so use them to stress the benefits
of your products or services and spell out exactly
what’s included in your offer. Make you bullets
like a mini heading. Use them to narrate the
benefits of your products in a step-by-step way.

5. Comparison.

To prove that your product or services is of a
great value you need to show them what you are
offering is much better them your competitors.
Show them that others are charging much more for
a less quality product then yours. Explain them
that they are getting a better deal by ordering
from you. This way you can prove your products
or services are of a great value.

6. Bonuses

Make your offer different & valuable by adding
some good products as bonuses. Don’t give away
outdated junk as a bonus it will damage the
credibility of your main product. Your bonuses
should be as good as they can sell on their own.
Remember sometimes people buy the main product
just because of the bonuses.

7. Guarantee.

If you have a good product then there is no need
to worry about offering a strong guarantee. Make
your guarantee look like a personal promise. Try
to convince your visitors that they have nothing
to loose all the burden is on you to deliver what
you promised.

8. Demand Immediate Action

Include a deadline to create a sense of urgency
in the mind of your customer. Nobody wants to make
a decision, so let your customer know that they
will be missing out on a great deal if they don’t
act now.

9. What to do next?

Don’t make your customer guess what you want them
to do next. Tell them clearly that “ Click here”
to order or get immediate access. Make this process
as simple & understanding as you can.

10. P.S.

P.S. is very important part of your sales letter
as most of your site visitors will immediately
scroll down to the end of your page to find out
how much it would cost.

A P.S. is a best place to summarize your product
or services as visitor checking your price will
also have a detailed description of what they will
get if they order now.