Please ... I'm not going to list every disease that ... a sales letter. Rather, I'm going to display 5 ... I ... see when working with clients. Is ... letter aff
Please understand, I'm not going to list every disease that can
afflict a sales letter. Rather, I'm going to display 5 response
killers I sometimes see when working with clients. Is your
sales letter afflicted with any of the following?
1) To Much Windup. Get to the point right away in your sales letter.
Make your offer crystal clear. Try to at least do this by paragraph
#2 as a general rule of thumb. Most people skim online sales
letters.
2) Wordy Sentence Structure. If you're not a polished
writer - odds are you have overburdened sentences. Cut out
all excess and contradictory words to make your point.
Wordy sentences make persuasive arguments weak. They kill
response.
3) Inappropriate Use Of "Hot Words". Use "hot words" where
relevant. Example: Unless you're writing about strange
phenomenon in nature or health matters or
supplements -- think carefully about using the word amazing,
astonishing stunning, mysterious, miracle, potent, or the phrase
"guaranteed to work."
4) Inappropriate use of NLP or Hypnotic Sales Techniques.
Some of these techniques work. Because of the hypnotic
selling craze, I'm seeing sales letters riddled with NLP and the
like. Be careful. Many of these techniques are obvious - and
can lead a reader to think you're playing mind games with them.
The result? No sale. Just write a letter to your mom, ask for the
order 3 times, back up your facts, then delete your mom's name
and use the prospect's name in her place. You'll immediately
gain people's trust. And close more sales!
5) An Unbalanced Sales Letter. Many people saturate their
sales letters with too many exclamation points, bolding,
underlining and to many font colors. Result: A hyped up sales
letter decreases believability. Many people try to play the
"no hype" angle. I have never written a successful sales letter
with zero hype. Solution: Mix an equal portion of hype with
believability and you'll see results.
"How To Write A Riveting Sales Letter That Closes Sales"
"How To Write A Riveting Sales Letter That Closes Sales"By Mike Jezek, the Sales Letter ... do you get people's ... and build their interest to take the time to read your sales lettHow To Emotionally-Charge Your Sales Letters To Boost Sales
Are you ... that your sales letter isn't getting results? Do ... how you could make a ... sales letter even ... you said, "yes" to either of these ... then I invite yHow To Make Your Sales Letters Bullet Proof
I'm going to show you in the next few moments how to make your sales letters and direct mail several times more ... In fact, what I'm about to ... to you may enable you toeat more of your