The recession hasn't been kind to UK copywriters. But writers from the UK can win work anywhere, using the power of the web.
It's been tough for copywriters to keep the wolf from the door in the downturn. Once, Plan A was fine for keeping the work rolling in – but no longer.
Plan A has been well and truly put on the backburner. It was once good enough to simply pay £300 or so to Google Adwords once a month to get the work flowing like a forever fountain. But those little Google Adwords ads don't tend to get clicked now, except maybe by charlatans needing grim word-milled content at £2 a page.
So how about that Plan B? Face it – when did you last actually go and meet a client? It's a lot less vital to work with local suppliers these days. This means as a freelance copywriter you can work with just about anyone, anywhere using email and Skype.
Also, companies located in, let's say Cardiff, will want to employ the most suitable freelance copywriter for their copywriting job - not merely the nearest.
But copywriters these days can steal work from under their competitors' noses. Two routes forward come to mind – one means altering your Google Adwords account to take clicks from folk searching for 'copywriter Cardiff' and 'copywriting Cardiff'.
That's the option that will cost a penny or two. Long-term, it's a lot more money-effective to write a landing page (CLP) talking about copywriting and copywriters in Cardiff. Tell Welsh businesses what you have to offer by working remotely as a freelance copywriter in your home office.
Pay attention to your SEO – longtail geographical keywords are the order of the day and you'll want them in your H1 headline and H2 headings.
How about keyword density? Lord knows. But aim for about 4-6% on a 400-word page and you should be OK. That means that your page about Cardiff copywriters should mention your keywords about 20 times.
So, you've become an honorary Cardiff copywriter. Well done. You've got just one final hurdle to clear. You'll want to create backlinks. This is simple. Just find a few high-PR article and press release sites, put in your anchor text relating to copywriters in Cardiff and away you go. You can sit back with a beer and watch your page climb the North face of Google.
This is a good example of a customised landing page using this tactic - it's about being a Cardiff copywriter. The copywriter is located near Manchester. Why not give it a go yourself?
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