UK copywriters are finding the economy a tough nut to crack. But the secret to finding new work could be just a landing page or two away.
Essex business people with copywriting projects must always find the best freelance copywriter possible, not just the nearest. Looking on Google for 'freelance copywriters Essex' will bring up just local copywriters, perhaps not those most suited to the task.
It's a fact that, these days, it doesn't matter where your copywriter is based. They could be in Essex, Estonia or Essen.
Today, the Internet is king. We all have mobile phones, email, and Skype. We all share files on monitors so large we had to have them craned into our offices. Working remotely is simple, and freelance copywriters can win work from just about anywhere in the world. All that's needed is a bit of nous.
So, your website has been optimised and all your coding and back-end stuff is taken care of. Great. Now it's time to start finding work that copywriters in Essex should be doing.
Two good plans spring to mind. The first one will cost a few pence. The second is almost free. To try the former, just change the settings on Google Adwords to accept searches for 'freelance copywriter Essex' and 'copywriting Essex'.
For a more cost-effective solution, just write a customised landing page that talks liberally about copywriting and copywriters in Essex. Tell businesses what you can offer through remote working. Based up North? Just talk about what great value you are compared with those Essex copywriters whose rates have to reflect their inflated home loans.
Far be it for me to give you a lesson in SEO basics. But you should ensure you marry up those geographical keywords with copywriting words, and prime your H1 headline and H2 subheadings.
Keyword density depends on Google's algorithm of the week. But most experts agree that something around 5% of total word count should be OK. And what about that word count? Well, consider those article and press release sites that look for 400 words. That seems a sensible figure.
So, congratulations – you've become a copywriter in Essex. Just one small task remains – you have to create a few backlinks. That means posting content on high-PR sites that accept articles and press releases. Polish them off with anchor text relating to 'copywriters in Essex'. Then simply kick back and enjoy the fruits of your labours – an assault on the upper slopes of the Googlehorn.
Check out this landing page using this tactic to advantage – it's about Essex copywriters. The copywriter is based near Manchester. Why not try it yourself?
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