Radio stations are required to air a certain amount of PSA’s each year. Because the quality is often second rate compared to other commercials in the rotation, a station cannot air these on prime time. If given the opportunity, they will. In fact, scottradio.com has experienced such results. Write a good commercial, be it for soda or Cancer research and it will makes its way into the rotation. Why? Because radio stations are begging for quality public service announcements.
What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with the same creativity as the beer commercials, we believe the answer is yes. Why? Because a good commercial, is a good commercial. Period.
Radio voice and copy writing experts at www.scottradio.com know that the assignment of writing a PSA is often put on the back burner in most copy departments. The paying customer is first in the cue. When the time arrives to write the PSA copy, the energy and enthusiasm has often expired. But it should have never evolved this way. Thanks to misguided copy departments of the past, we all suffer today with less than stellar radio public service announcements. The time to change is now.
Google Adwords TV - Survival Guide
With no help from Google. No operator to answer your call. No customer service person will respond to your email. You are on your own. Google Adwords TV is an effective way to affordable advertise our product to a national audience, but the hours you spend failing may not be worth it. We offer our suggestions for success with Google Adwords TV.
Cable Television Advertising: A Game Changer in Local Elections
Cable television advertising has proven to be a potent tool in local political campaigns, offering a cost-effective method to reach targeted demographics and influence voter behavior. This was vividly demonstrated in the 2010 election for the Sacramento California Democratic Central Committee, where Bruce Pomer utilized a strategic cable TV ad campaign to secure a committee seat, outperforming traditional campaign methods.
Navigating Political Media Purchases on a Shoestring Budget
In the high-stakes world of political campaigning, managing a limited budget while maximizing media exposure is a daunting challenge. As election day approaches, the scramble for affordable yet effective advertising slots intensifies. This article delves into the complexities of securing media space with constrained financial resources, offering insights into innovative strategies that can help campaigns achieve visibility without breaking the bank.
