Should Your Edinburgh Copywriter Be Based in Edinburgh?

The UK copywriting market has offered slim pickings for the UK copywriter in recent years. The mid-noughties was a buoyant time for copywriters and we all thought the gravy train would never end.Even when the queues outside Northern Rock stretched halfway down the street, the alarm bells weren't ringing. A few years on, many of the UK copywriters who were doing so well back in 2007 are looking for a new business plan.No longer is it enough just to throw £400 at Google Adwords every month, knowing it would pay off handsomely. Those Google ads go unclicked now, unless it's by wannabe copywriters trying to learn their craft from the experts online.No, a whole raft of PR and marketing generalists, laid off by their employers, have come on stream and, armed with the skimpiest of knowledge about copywriting, have set up shop as freelance copywriters.Add to this the litany of boys from Bombay offering their web content to the UK market at $2 a page and the water gets ever muddier.The smart copywriter will diversify. Most copywriters simply attract work from their local area, aided by long-tail keywords that push them up the North face of Google for geographical terms. But if you're smart, you'll spread your net wider. It's pretty easy. All it takes is a basic understanding of keywords and the time to sit down and write a geographical page or two relating to an area you'd like to target.Let's face it, these days, copywriters hardly ever meet their clients. When did you last trek up and down the M6 or the M1 to meet up with your client? In these days of restricted budgets, it just doesn't happen any more.So, there's no reason why an Edinburgh client should look for an Edinburgh copywriter. Hey, we're all on Skype and we've all got email and phones.So, let's get busy. You need to write that geographical page. Let's assume we're targeting Edinburgh - you'll need an H1 tag (the page headline) that says something about freelance copywriters in Edinburgh.Repeat that in the first line, with a 5% density throughout, and add H2 tags (subheadings) that also relate to Edinburgh copywriters, add a few nifty backlinks from article and press-release sites and you're away.It's a strategy that you can carry out for next to no outlay, especially as most article sites are free, and if you have a content-management system on your website.So, what are you waiting for, Edinburgh copywriter? Hogmanay?