Here's a story of the days I used to run a resume writing service around my school campus, and some of the marketing and copywriting lessons you can learn from it.
Before I got into copywriting, I actually ran a resume and cover letter writing service for roughly one month on my school campus.
Because I interned at the nonprofit organization and worked closely with the Executive Director, who has a lot of experience with resume critiques, I picked up a lot of his tips and tricks.
And I thought, “Why not put them to good use?”
So I spent a day writing up the ad, printed them, and posted them on every bulletin board I found.
Long story short.
In one month, the ad pulled in two to three leads per week, and I ended up working with three of those students. One of them who kept me updated, was offered a marketing internship position all the way in Argentina.
That was pretty exciting to hear.
Now am I happy with the results? For my first little freelance service and the fact that it only lasted one month, I’d say yes. I think it was pretty successful.
And for two reasons:
Number one. College students always worry about finding internships and jobs which means they want their resumes to look great. So there’s a never-ending market demand for this service.
Two. I adopted one of the email frameworks I teach in How to Become an Email Titan when I wrote the ad, which probably made it a bit more effective? I’m not exactly too sure, but one can hope.
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