The significance of owning a domain for your business cannot be overstated. This article will elucidate why it's crucial for your business success. Authored by George Kosch, MSc, and Worldprofit Webmaster, this piece is based on his extensive experience in the tech industry and his interactions with various MLM/Affiliate/Network Marketing companies.
Many companies insist that their distributors use the company's website and prohibit the use of their materials on personal sites. This approach, however, can be detrimental to your business. When you promote a company's URL, you are essentially marketing their brand, not yours. This becomes problematic when you decide to start another business or switch companies. You'll have to start from scratch, promoting a new URL and building a new customer base.
A professional internet businessperson would handle this situation differently. They would purchase a domain, complete with design and tools such as a Sales Manager for automatic follow-up for leads, a Listserver for managing your own newsletter, and a professional-looking design for your website.
Owning a domain has several benefits:
Professionalism: Having a domain allows you to use a professional email address (e.g., dave@davesdomain.com) instead of a free account (e.g., dave@hotmail.com). Using a free email account for business purposes can make you appear unprofessional and financially unstable.
Control over Traffic: With your own domain, you direct traffic to your URL, not a company's URL. This gives you more control over your business and makes you look more professional.
Personalized Autoresponse System: Having your own autoresponse system allows you to send personalized messages to your leads, enhancing your professional image.
Listserver: Owning a listserver allows you to communicate with past clients and subscribers daily. This tool can make a significant difference in your sales.
Some companies may not allow you to have your own site. However, owning a domain can generate leads for your business. If a company's products meet your specifications, you can direct your leads to the company's site. This approach ensures that you maintain control over your business and its future.
If you're interested in learning more about how to get the tools you need for success with your own domain, feel free to email George Kosch at george@worldprofit.com with the subject: I want my own domain!
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