Effective email marketing is essential when you are building an online business. To do this you need an email autoresponder. It is your electronic personal assistant who works for you 24/7. Here are 5 steps to make your email autoresponder work harder.
When you are building a business online an essential element for success is effective email marketing. Every online business needs an email list. This is the list of prospective and actual customers that you have on your email database list and who you can email messages to at any time. Your email list is a vital tool in the online marketers' toolbox and like all tools, if you don't use it, nothing will happen.
Without question, you need an email autoresponder for effective email marketing. An autoresponder is your electronic personal assistant who works for you day and night. You have to use it to its full potential if you are serious about building an online business. Here are 5 ways to make your email autoresponder work harder for you.
1. Create a compelling opt-in form.
Your email autoresponder software can create an opt-in form to capture email addresses. This opt-in form should be placed on the home page of your website. You only need to ask potential subscribers for their email address. You don't need their name or anything else at this stage. The more info you ask for, the lower your conversion rate is going to be.
2. Provide something of value.
To enable your email autoresponder to capture the details of your prospects on your opt-in form, you need to offer something of value in return for their email address. For example, this could be a free report, video or newsletter related to your business. Set up your autoresponder to immediately email what you promised in exchange for the email address as soon as somebody opts into your list. People expect things quickly in this electronic age and if they have to wait for days to receive anything from you, when it does arrive they will have probably forgotten why they asked for it.
3. Follow up with more value.
Effective email marketing means developing a relationship with new subscribers as soon as possible. Studies show that it takes approximately seven emails before most subscribers will act. To stay in regular contact with your subscribers, pre-load your email autoresponder with a sequence of helpful emails that are automatically sent out over a set number of days or weeks. Generate a desire for your subscribers to want to know more by providing value and sparking your reader's curiosity.
4. Avoid the hard sell.
Create a balance of selling to them versus being helpful. Send out a series of lessons. Ask them to participate in a poll so that it becomes interactive. Be a little controversial, but not offensive. You'll want to set up a series of emails that your subscribers will want to read and will look forward to receiving. Moderation is key with effective email marketing and you don't want to overdo it by bombarding a new subscriber with sales messages every day.
5. Broadcast emails in real-time.
When you're building an online business, your email autoresponder works day and night. Your follow-up email marketing campaign is simply a series of emails that have already been pre-written and loaded into your autoresponder and are sent out automatically whenever somebody opts into your list. However, don't just rely on automation. You have to build a relationship with your subscribers and by sending emails that are in 'real-time', about things that are happening now will enhance your success.
You can do this with a broadcast email. This is when you send an email to everyone on your list at the same time regardless of whether they've been signed up to your list for days or years. This type of email marketing is particularly effective if you have a new product or service that you want to tell your customers about, or if you're having a sale or limited time offer.
Is It Worth Starting A Home Based Internet Business?
There are no specific requirements for starting your own internet business. But it''s surprising how so many people think and talk about their intentions of starting a small business online but never actually take any real action and do it.
5 Foods To Avoid If You Want To Flatten Your Tummy
Do you wish you could actually feel good about the food and drinks you see in your refrigerator and cupboard and know how to flatten your belly with the right food choices? Here are 5 foods that you need to avoid, or least only eat occasionally if you want to flatten your belly and get the body shape that you want.
Finally! 5 Quick And Healthy Snacks Foods
You don't have to feel guilty about having a snack if your stomach is rumbling and there are still hours to go until your next meal. But what you might think are healthy snack foods can be filled with hidden calories.Here are 5 quick, easy and good snacks for diets that you can easily consume throughout the day.
