It's surprising how many people jump from one thing to the next only to find themselves overwhelmed, confused and wasting time and money. Here are 6 important steps that you should know about starting an online business.
The internet is the biggest marketplace that has ever existed and there has never been a better time to start an online business. To take full advantage of the online business world, here are 6 important steps that you should know about starting an online business.
1. Have Something To Sell.
You can either create your own product or you can sell a product that somebody else has created. Selling other people's products as a commission paid salesperson is the quickest way to get an online business up and running. But creating your own product is the most lucrative, as you get to keep all the profits.
2. Create A Landing Page.
This is an online sales page that is designed specifically to promote the benefits of your product or service and capture the email address of a prospective customer. This is an important step when starting an online business as you need to build a list of prospective customers.
3. Drive Traffic To The Landing Page.
You need to get potential customers to visit your landing page. This can be done by two main strategies. You can use free website traffic methods or you can pay for your website traffic. Remember, if you don't drive traffic to your landing page, nobody will know that it exists.
4. Give Something Of Value Away For Free.
When someone visits your landing page, you have to give something of value for free in return for that person's email address. This giveaway could be an ebook, a video or free sample. You should provide enough value to keep your prospects happy and interested.
5. Build A Thank You Page.
After someone has entered their email address into your landing page you want to direct them to a thank you page. This page will have the download link to your freebie and, more importantly, extra information about the product you are selling. This page gives you the opportunity to present more benefits of your product and service at a time when your prospect's interest is high.
6. Create A Follow Up Series.
On average it takes prospects 7 points of contact with a product before they buy. Remember that you have your prospect's email address, so by using an autoresponder you can deliver a welcome email and follow up with a series of emails about your product or service. Even if your prospect does not buy from you at this time, you still have their email address so you are able to send messages about other related products that will interest them.
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