6 Reasons Why You Should Set Up A Blog For Your Online Business

Apr 26
20:25

2015

Jon Allo

Jon Allo

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Blogs play a key role in educating prospects so that they become future customers and many of your most qualified leads, whether you know who they are or not, will read your blog at some time or another. Here are 6 reasons why you need to set up your own blog.

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When you set up a blog for your online business it can be one of your most effective marketing strategies to generate sales and influence your marketplace. If you're running an online business,6 Reasons Why You Should Set Up A Blog For Your Online Business Articles here are 6 reasons why you need to set up your own blog.

1. Establishes You As An Authority.

Starting your own blog helps to keep your readers informed about your thoughts, actions, options and comments on subjects that are connected to your particular industry. If you can connect with your readers' hopes, wants and needs they will continue to come back to read more.

2. Builds Relationships.

Your blog enables you to build a relationship with your readers. As they come know, like and trust you, they will be more inclined to buy products and services on your recommendation. People tend to follow blogs more carefully than websites so you need to be prepared to commit yourself to growing the blog, posting often, keeping it updated, and not giving up on it.

3. You Can Set Up Your Own Blog For Free.

You can set up a blog for free with a ready hosted platform like Blogger, a free publishing tool from Google. Having said that, the more professional solution is to have an installed platform with your own hosting and domain name using WordPress.org software. When you have your own domain it makes your blog look more professional and adds authority to your efforts to establish yourself as an expert in your marketplace.

4. It Generates Traffic To Your Website.

Search engines will always prefer to send their users to fresh information. The more frequently you post, the more often the search engine spiders will visit your website. It will also generate more inbound links as your readers share your posts around the internet.

5. Generates Leads For Your Business.

Rather than waiting for your next blog post, you can provide your readers with the option of a free report, ebook or video that has more detailed information. You can offer that freebie in exchange for your reader's email address. Once you have their email address you can send them the report or video and then the reader becomes a prospect which you can follow up with email marketing.

6. Generates Online Income

There are several options that you can use to help generate online income when you set up your own blog. You can use hyperlinks within your text to suitable affiliate offers or your own products that are connected to your content. You can also place affiliate banner advertisements on the page or sell advertising space to businesses that want to reach your audience.

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