One of the most popular work from home online business models is affiliate marketing. But if it is so popular, why do so many people get it wrong?
One of the most popular work from home online business models is affiliate marketing. This is when you promote other people's products or services and when you make a sale, you get paid a commission by the product owner. Affiliate marketing is great for a work from home online business because you do not have to create a product, buy any stock, organise any deliveries or get involved with any customer queries. The product owner does all of this. But if it is that good and that easy, why do many affiliate based online business opportunities fail?
Avoid these 7 following mistakes with your work from home online business if you want to find success.
1. You Do Not Know Your Market.
When you have a work from home online business, you must know your target market. Your business won't be able to provide all things to all people. Your starting point is to make a decision on exactly who is your ideal customer. After all, if you don't know who you are selling to, how can you sell to them?
2. Searching For The 'Magic Item'.
A lot of time can be wasted surfing the internet looking for that next big thing. Your work from home online business can generate income perfectly well 'evergreen' products and services that have an continuous demand. If the product you're promoting is too trendy, the market interest can disappear very easily and you'll have to start the marketing and advertising process over again with another product.
3 Getting Your Products From Just One Place.
Although ClickBank is a great place to find information products to sell from your work from home online business,there are other places too. If you just rely on ClickBank then you're missing out on other opportunities. For example, JVZoo and Commission Junction are two of the other big online networks who focus on information and digital products. Plus, for physical products, there's the Amazon affiliate program.
4. Becoming Overwhelmed.
This is when you simply are trying to learn too much too quickly and start to feel overwhelmed, frustrated, and more confused than before. It happens because there are so many different work from home online business ideas out there, all with an endless array of opportunity. But all of this information you need to digest isn't going anywhere. It's going to be here tonight, next week, and a year from now. Take some of the pressure off of yourself and do one thing at a time in order of priority.
5. Using One Marketing Method.
Don't just rely on one method to generate website traffic. Your work from home online business needs traffic and, if for any reason your single strategy fails or is no longer viable, you have no back-up plan. Of course, you do not want to overwhelm yourself with information and learning (see point 4 above) but you do need to become skilled in at least two free traffic marketing methods and two paid for traffic marketing methods.
6. Do it Yourself Responses.
If you receive 5 information requests daily, you can handle the email. But how will you handle 50 or 100 requests each day? Even if you spend a long time at the computer, you will not be as efficient as an autoresponder. An autoreponder is the personal assistant and salesperson who works for your work from home online business 24/7.
7. You're Not Building A List.
Probably the most deadly sin of all when you're building a legitimate work from home online business is not bothering to build a list. List building means building up a list of potential and actual customers who you can email with information about your products and services that they may wish to buy from you. Email list building is the key to the success of your online business.
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