Advertising is extremely important, especially when you are just starting a business. Buying ad space or starting a marketing campaign are certainly good options to getting your name out there, but there are also inexpensive and less time consuming ways to let people know about your eBay store. One of these methods is writing an About Me page.
Advertising is extremely important, especially when you are just starting a business. Buying ad space or starting a marketing campaign are certainly good options to getting your name out there, but there are also inexpensive and less time consuming ways to let people know about your eBay store. One of these methods is writing an About Me page.
eBay allows for unlimited space on this page, so you have the freedom to design and create a page that reflects both you and your business. Many people include statistics on their most recent feedback, customer testimonials, information about themselves and why they started their eBay business, their customer services policies, and a detailed outline of all of their shipping and return policies.
Discussing what kind of items you sell and why you sell them is also good information to include. If there are specifics on how you price your items, that can also be helpful. The idea is to connect with your buyers and for them to understand you, your business, and your business practices.
It is usually wise to use a template to create the layout for your About Me page. The idea is to make the page look as attractive and professional as possible. You can either create the template yourself (if you have HTML experience or are willing to learn very, very basic code) or can look for templates online. Similarly, you can find HTML guides online, as well.
The biggest problem that most people have is resisting the urge to overdo the look of their page. You want clean lines and a neutral, consistent color scheme. Avoid busy wallpaper, lots of flashing pictures or animation, and using every color in the rainbow (especially every neon color). Look at popular websites as inspiration. Just because you have clean lines and one consistent color scheme does not mean that your page will be boring.
Adding links to other websites you run, other eBay stores you have, or featured items in your store are also good ways to integrate your marketing efforts. You can also include links to your About Me page in your email signature, on your other websites, or as part of your forum signature (if you post on other websites).
The information you include on your page is important to many buyers. Having all of your business practices and policies in one place also helps to keep everyone's expectations in line and prevents repeat questions. Customers should never have to guess about the kind of service that they will receive. Your About Me page is a fast and free marketing tool, so be sure to write one as soon as you can.
Using Marketing Techniques to Make More Money on eBay
Marketing is the foundation of a good business. If customers do not know who you are or where to find you, they cannot purchase your products (regardless of how good those products may be). Creative marketing can create buzz about your store and have a very positive impact on your business.
How to Customize Your eBay Store
Once you have an official eBay store up and running, you will most likely see an increase in both traffic and business. As this happens, you will probably want to customize your store to reflect your own personality and business style (but remember, keeping the store looking clean, polished, and professional trumps all else). Fortunately, altering and customizing your store is very easy.
How to Become a PowerSeller on eBay
If you are serious about making money on eBay, becoming a PowerSeller is a very worthwhile goal. "Power Seller" is a very rare and coveted status, as it helps to attract more customers, ups your eBay presence, and saves you money on fees. It is one of the best ways to show potential bidders that you are a legitimate and trustworthy member of the eBay community and that you are very good at what you do.
