Marketing is the foundation of a good business. If customers do not know who you are or where to find you, they cannot purchase your products (regardless of how good those products may be). Creative marketing can create buzz about your store and have a very positive impact on your business.
Marketing is the foundation of a good business. If customers do not know who you are or where to find you, they cannot purchase your products (regardless of how good those products may be). Creative marketing can create buzz about your store and have a very positive impact on your business.
One important thing to remember is that you are not selling an item as much as you are selling your business and the type of transaction that your customers can expect from you. If someone really is after an item, it will sell itself, so it is your store and your reputation that people are "buying."
One of the easiest ways to attract attention is by making your listings colorful and fun. Having an attractive template and well-produced photographs will help you stand out from the "black and white" listings that abound. Be creative and have fun with your listings.
Another way to catch buyers' attention is by creating a marketing campaign. This does not have to be difficult or take up to much time. It can be as simple as a digital flier that advertises what items you have to sell and where they can be purchased. You could circulate the flier amongst customers after they purchase items or post it on free marketing websites.
You can also set up a loyalty program for your existing customers. Offer discounts for multiple items, free shipping, or a certain percentage off every X amount of dollars spent. It is easier to maintain existing customers than to find new ones, so making sure you have happy customers and good transactions is very important. You can also set up a mailing list so that you can advertise to all of your customers at one time. You can even offer the people on the list special discounts. Another good technique is to reward existing customers with referral bonuses. Give them discounts or rewards if they refer a friend to your store and that friend purchases an item.
Marketing can be easy with a little effort and creativity. If you set aside some time each week (or every other week) to devote to marketing you can build upon your success and keep your eBay business growing. Just remember that marketing is an on-going process, so it is important not to abandon your efforts after a little success. The more effort you put into marketing, the faster your business will grow.
How to Customize Your eBay Store
Once you have an official eBay store up and running, you will most likely see an increase in both traffic and business. As this happens, you will probably want to customize your store to reflect your own personality and business style (but remember, keeping the store looking clean, polished, and professional trumps all else). Fortunately, altering and customizing your store is very easy.
About Me Page Boosts Your eBay Business
Advertising is extremely important, especially when you are just starting a business. Buying ad space or starting a marketing campaign are certainly good options to getting your name out there, but there are also inexpensive and less time consuming ways to let people know about your eBay store. One of these methods is writing an About Me page.
How to Become a PowerSeller on eBay
If you are serious about making money on eBay, becoming a PowerSeller is a very worthwhile goal. "Power Seller" is a very rare and coveted status, as it helps to attract more customers, ups your eBay presence, and saves you money on fees. It is one of the best ways to show potential bidders that you are a legitimate and trustworthy member of the eBay community and that you are very good at what you do.
