As an online business strategy tool, article marketing is one of the most effective marketing techniques. It can rapidly build your online exposure, improve your search engine rankings and attract new prospects to your website and business.
An effective online business strategy that is often misunderstood and dismissed is article marketing. Effective article marketing is about creating good quality written content that is valuable to your target audience and having it published for free on other relevant websites, ezines and article directories. Article marketing helps to increase the organic search engine results for your internet business. It does this by delivering back-links from other websites, improving exposure for your targeted keywords and it establishes you as an expert in your marketplace.
There's probably a good chance that your competition are not using this online business strategy because effective article marketing takes time, skill, and effort. It also can be done without costing you any money. However, like all internet business strategies, it has to be done correctly to get results but if you follow the guidelines below, you'll find it quite simple to do.
1. Plan Your Article.
Have a plan and clear goal for what you want your article to achieve. Having the correct keyword or keyword phrases is essential to the success to effective article writing. Check what keywords will most appeal to your target audience. When you use keywords properly, your article will get noticed quicker on the search engines and and thus helping to drive traffic back to your website.
2. Gather Information.
As part of your online business strategy for article marketing, you need as much information about the subject matter that you can find. Your target audience may already know quite a lot about the subject and while you may not be able to give loads of information and facts that they don't already know, they will be able to tell if you know what you are talking about. Find out who, what, where, why, when, and how about your subject matter. Ask the right questions and give the right answers.
3. Write A Compelling Title.
Effective article marketing needs a compelling title. The title of your article is like the headline of an advertisement. An eye catching title will stand out among all the others the reader is likely to see. In addition, write a strong opening paragraph that will make the reader want to keep reading to find out more.
4. Use Keywords In Your Text.
The content of your article needs to be well written and easy to read. Use your keywords throughout the article to make it easier to find, but don't do too much. As a rule use your keyword once for every 100 words. Avoid using technical jargon and abbreviations and always write from your reader's perspective and at a level that they will understand.
5. Finish With A Call To Action.
Effective article marketing is more than providing valuable information. Don't forget that your online business strategy is to get visitors to your website. Your article needs to motivate the reader to visit your website to find out more. Do not assume that they will click on the link within your article. If you don't tell them what you want them to do, the odds are that they will not do it. You have to tell them the benefits of visiting your website so that they have a reason to do it.
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