Article Marketing How To

Copyright (c) 2007 Aurelio Aranda

Sometimes internet marketers use articles or other content for good quality stuff to offer their readers. This is key for the new marketer out there trying to promote your site every which way you can and as cost effective as possible, more like FREE.

Though you may not have an option. There are a few potential reasons why this may be detrimental to your business building efforts.

Problem #1 - Search Engines

Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.

It is important to establish good search engine rankings for your sites because more traffic equals more leads and ultimately sales and partnerships. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.

Problem #2 - Getting visitors to click

Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. It is also important to get to go to your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. The reason is for the very fact that people buy from those they trust and feel confident in their expertise.

If you just randomly copy stuff from other sites you will be viewed as uninformative and your product or service would not likely looked at favorably. This will decrease the amount of traffic you get.

Problem #3 - Author Bylines

Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author's byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

In putting the 3 problems together, you will see a serious decline in revenue for the simple fact that you used free web content from different article directories. If you do not have the funds to purchase original content than you need to set aside at least 30 minutes a day and start getting creative and writing those articles.