It is best to start operations from a place where deals concept is well accepted. Setting up camp at a place where people scratch heads on the mention of daily deals is not worth the effort.
Daily deals entrepreneurs are always interested in information that can help them in taking the first steps in the competitive market. American market is especially very brutal when it comes to new entrants. With necessary statistics and estimates, one can easily determine where to begin operations to become the next Groupon or LivingSocial. Below are the answers to the questions that every daily deals entrepreneur ponders on. Conclusions are based on a recently concluded survey undertaken by a major firm, Slice.
Which deals are popular in which Metro?
Metro residents are deals savvy but their choices vary.
Let’s start with San Francisco. The financial and cultural center of Northern California is known for being tech obsessed and socially active. The deals that locals love are mostly related to sporting gear and MacWorld tickets.
We know Washington, D.C. adores food and perhaps that is why the survey has showed that locals love to explore different cuisine in local restaurants through daily deals.
Phoenix and Dallas on the other hand seems to be smitten by movie deals. The duo has bagged the title of purchasing the most number of movie tickets through deals than any other state in the country.
So, now you know what deals to focus on through your daily deal aggregator script if you wish to target any particular city.
Which cities are deals crazy?
It is best to start operations from a place where deals concept is well accepted. Setting up camp at a place where people scratch heads on the mention of daily deals is not worth the effort. So, here are cities that are most deals crazy.
San Francisco, CA is leading the race, with Washington, D.C. following closely. Out of every 10,000 residents, nearly 13 were found to be purchasing deals from service providers. For Washington, D.C., the number is near to 11. So, now, you know where to go with your Daily Deal Software.
When do people buy deals?
According to the survey, some days are more deals friendly as compared to others. A deals seeker has more chances of shopping on Wednesday and Thursday as compared to Saturday and Sunday. So, this means that weekend is not the best time for online promotional efforts.
A smart businessman looking forward to enter the deals business can certainly make an effective use of the data mentioned above for determining initial markets setups and merchant types.
However, hard work will only fruity if you will have a mind blasting deals script at your disposal. It is only through a technically deft and feature laden script that you will be able to tap the market in the most effective manner. Don’t forget to go through available Daily Deal Packages while searching for the best one.
As aforementioned, competition is cruel and only the smartest will live to see the future years. So, make wise use of the breaking news.
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