A lot of the reputation of your website depends on this aspect too, hence it is important to choose it with care.
When running a business website, one of the most important things to consider is what kind of ecommerce solution you will implement. This is vitally important because it is the ecommerce part of your website that will be actually handling the monetary transactions. A lot of the reputation of your website depends on this aspect too, hence it is important to choose it with care.
The following are some of the points that you need to keep in mind when you are choosing an ecommerce solution for your website.
The Shopping Cart
The very basic feature that your ecommerce solution must have is an effective shopping cart system. This is where your customers can pile up the items that they are wishing to purchase and then later make the payments and check out. The shopping cart has many other jobs to do. It has to compute the total cost of the purchases, implement any discounts or surcharges, keep track of all the offers you have mentioned, etc. Look carefully at the shopping cart software that your ecommerce provider will give you; a lot will be depending on that.
The Inventory Management
Good ecommerce solutions will keep track of the inventory that you have and will send alerts to you when your stock is dwindling. This protects you from going out of stock, which may cause a big dent to your business. Also, when you are tracking your inventory, you are better able to put a finger on the kinds of expenses you will need to make.
Globalization
Most websites cater to an international audience. In such cases, it might be necessary to handle a lot of global currencies. This will also include implementation of local taxes wherever applicable. See if your solution provides that.
Integration with Several Payment Methods
You will be spending on your ecommerce solution in proportion to the number of payment options they provide. You will need facilities such as credit card and debit card payments, electronic and physical check payments, online bank transfers, electronic wire transfers and the like. See what you are getting. Since PayPal is the online bank which is most widely preferred by people who use the Internet, it is best to have integration with it.
Supply Tracking
Most ecommerce solutions of today provide a feature in which they can track the deliveries of the products even after the transactions have been made. The status of the delivery will be shown on the website whenever a buyer logs in to their own account. This generates a lot of goodwill and, most importantly, relieves pressure on your employers who might have to otherwise physically take calls from people asking about their deliveries.
Online Security
No amount of discussion about online security can ever be enough. Since you are going to handle money on the website, which will include several sensitive details such as people’s credit card numbers, you have to make sure you get a great deal of security. SSL encryption is a must, and you must go for as advanced encryption as you can afford. Get the site protected by a security service like VeriSign. Look for all security measures that you can implement and see if your ecommerce provider gives you those.
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