Preference has been given to e-commerce instead of malls by the customers for buying.
Online shopping is flourishing in Pakistan and more people are choosing to buy online rather than going to outlets, boutiques, and shops. There are a number of causes behind this, firstly more and more stores and shops are building their presence on the internet mainly in terms of e-commerce. People spend a huge proportion of their overall time on using the internet. The only way to engage them is the online presence of products, which they really want to buy. This is why a number of businesses have improved their online presence for e-commerce. Extensive range of products is available online as compared to other shopping platforms.
The other most vital factor is that it’s easy for anyone to buy via website instead of going to the mall and search store or boutique for buying their desired clothes or something else. People want to save their precious time and this is the reason they give preference to virtual shopping. Virtual stores offer so many discount offers to attract its customers and that is why the percentage of customer engagement has been increased in the last few years.
Some critics are spreading rumors about e-commerce. They are propagating that this platform does not give its buyers a safe and secure environment in terms of money transaction. But this is a negative rumor, it is safer and more secure than the critics think about it. There are no time limitations for people to shop online and this is the core advantage of it. Furthermore, any person can purchase easily at the office or at home, no need to allocate any specific place or time for it.
According to sellers, selling through websites has decreased their overhead cost because they do not have to pay rent, electricity bills, and etc. The success of e-commerce has created uncomfortable circumstances for the shopping center in Pakistan because there is a huge reduction in the crowd in the shopping center.
