"Regular communication with your customers is essential to your success."- Heidi Richards -
Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:
Self-Marketing News www.self-marketingnews.comPetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.comCreating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.comRamblin' Rose (a newsletter for my customers) – www.EdenFlorist.com
WECommerce News (a newsletter for members of The Women’s ECommerce Association, International) – www.WECAI.org
Since the whole topic of ezine production can be overwhelming, I will just touch on the highlights to get you started.
The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them. We tell them the benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS. Make it easy to read and brief. Two to three pages max. One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn't like the look of our newsletter. It had limited capabilities (no bold or italic). Since I'm the creative type, I didn't want my ezines to look like everyone else's. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit: http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1
The Power of "Masterminds"
... - Drawing from the ... and ... of others to grow your ... A ... group is a group of people who meet on a regular basis to exchange ideas, seek the advice of the gr
Volunteers - Tips to Motivate Them
"Volunteers, like employees (and children), need proper guidance and training in order for them to be a success in their job." Heidi Richards
Getting Started in ECommerce - Part One
In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search results, linger longer at sites and have a greater satisfaction in the overall shopping experience. Another study conducted by iProspect.com revealed that women are more apt to click the paid search advertising because they find it more relevant to their searches than do men (WebProNews - July 14, 2004).
