Evaluating a Potential Website Acquisition

If you are thinking about purchasing a website, there are a number of considerations that you need to make that go beyond the standard business elements such as terms and cost. Unitel Direct gives you a detailed SEO perspective of acquiring a new website. These considerations can also be implemented while assessing whether or not you should keep your current website.

How is this different from a normal SEO Audit?

There are a number of differences between this assessment and a standard SEO audit.

1. You should not be committed to the website. It is important that when you are assessing a website, you stay dispassionate or neutral. Even though you are interested in the site, you should start the process by hunting for reasons as to why the website is a bad investment.

2. You are not looking to change small things. In fact, you are looking for larger things that will influence the overall value of the website.

Scope for Marketing

Unitel Directadvices its website buyers to audit more than just the site itself. It is important that you take into consideration the standing it occupies in the market on the whole. Here are a few things that need to be assessed-

• Who are the market leaders? Map the competition of the website and assess the space they control.

• Does the website you are eyeing feature on the list of market leaders? If not, does it have the potential of getting there quickly?

• Considering the market space of the website, is there a high degree of overall search volume and term diversity?

Hunting for Hidden Downsides

This is the stage at which you try to convince yourself that the website isn’t the best investment. You want to make sure that your money and time investment brings you’re a justified return on investment.

• Get the analytics of the website and hunt for noticeable traffic drops that are not at all seasonal in nature. Make a note of these dates even if the drops are as small as 10%. Look at the Google Algorithms Change History and assess what updates may have been the cause of the problem.

• If you feel that the website may have been affected by Panda, chances are that you are already in deep trouble.Unitel Direct experts clarify that Panda examinations are quite stringent so unless you have someone professional and experienced in performing Panda recoveries on board, you may want to steer clear from this website.

• Just like Panda, there are also a number of websites that have taken the hit due to Penguin. Unnatural links messages are also vulnerable to ongoing changes made by search engine algorithms. However, it is relatively easier to recover a website with these issues than one that is in trouble due to Panda.

In addition to this, Unitel Direct warns buyers against a number of other issues such as doorway pages, where website designers build a number of city pages that do not have distinctively different content. If majority of the traffic is come due to such pages that you should be prepared to face the potential downside in the future.

Additionally, assess elements such as the quality of the content on the site if there are still any unpunished bad links before you finalize on your acquisition.