How Can You Use Outsourced Writing In Your Business? 3 Purposes For Professionally Produced Content

Did you know that you can outsource any writing you need for your business to someone who writes for a living? The content will still belong to you, and you will own the exclusive copyright. Unless you tell them, no one will know that this content has been produced for you by someone else. Just like you might outsource other tasks in your business (your customer service, your administrative tasks, etc), so you can also outsource any writing that you need for your business.

Not sure what types of content professional writers can write for you? Here are a few ideas:

1 - Newsletter Content

Perhaps you have a business newsletter (ezine) that you send out to a list of subscribers every one or two weeks. In each issue of your newsletter you'll have various sections that are likely consistent from week to week, much like the sections of a newspaper. For each issue you'll write articles and other types of content that make up the "meat" of the ezine.

It can be a challenge to keep on coming up with articles for your newsletters, so why not hire a professional writer to write on the various topics that your newsletter covers. You can specify the topic and how many words long you'd like the content to be. Then, after the writer creates the totally unique content, you can simply insert it into your newsletter template.

2 - Free Reprint Articles (Article Marketing)

One way of marketing a website online is to submit educational articles that are meant to be syndicated and published on various websites. These are called "free reprint articles" because once the article is published on an article directory, other website owners can republish the article on their websites along with your author resource box, which includes a link to your site.

These articles are used in marketing your website, and they can be very effective at drawing traffic to your site when people click the link from the author resource box. The articles used in article marketing can also be effective at helping pages on your website get a higher search engine ranking for specific keywords.

If you're submitting articles via an automatic article submitter, it is recommended to submit 8 articles a month for best results. Writing a steady number of articles each month on an ongoing basis is a challenge for some people, and in that case it might be worthwhile to outsource the article writing to a professional writing service. That way your article marketing campaign can stay on track, and you don't have to write a thing. When the articles are delivered to you, you own them exclusively. You can submit them under your name or whatever pen name you like.

3 - Your Website

When we think of content creation, sometimes our very own websites are the last things we think of. In the past there has been a formula for static websites--the Contact page, the About page, maybe a FAQs page--that's pretty much it.

When you're doing all this marketing, the thing that you're trying to attract attention to is your own website. If your site is low on content, then all the marketing in the world isn't going to help it.

So, with any marketing plan, the place to start is your own website. Your first order of business is to beef up the content so that readers will have something to look at when all of your marketing pays off.

You can outsource the writing for your website, specifying keywords that you'd like to target and how long you'd like the content to be (the word count). Any money that you pay a professional writer to create informational web pages for your site is an investment in your business that will pay off when your site starts attracting visitors.

4 - Guest Posting

Guest posting is where you create a blog post for someone else to post on their blog, and you get a link or two back to your own site as a result. However, while it can prove very effective for SEO, it's not just about the link ... by appearing on a third-party blog, you also get increased authority, credibility, targeted traffic to your site, and an overall increase in online visibility.

While guest posting can be hard work, there's no reason you have to actually spend time producing the content required - one of the easiest ways is to just ask a professional writer to produce a unique version of one of the posts on your own blog.

You can outsource your writing for the purposes I listed above or for any other purpose online or offline. Content creation is extremely important for your website marketing and for your website itself. It's worth it to get the job done right by enlisting the help of professional writers.