How Good Intentions Sabotage Online Marketing Success

Marketing success on the internet requires rational decision making and the proper use of time in order to make a business successful. The decisions you make and the way you invest your time must always be done with your business objectives in mind. To deviate from your goals will only serve to delay and possibly sabotage your ultimate success. With that said it is important to recognize what actions will actually bring you closer to your intended business objectives from those that simply will not! Even more important is the recognition that certain actions, motivated by good intentions, can be even more damaging to your overall success!

Here are 3 behavioral patterns that although have the noblest of intentions serve little or no purpose in making a business successful!

Pleasing Everybody All the Time

Trying to be all things to all people is a very noble yet irrational 'gesture' since quite simply it can not be done! Customer satisfaction should always be one of your business objectives but it is important to realize not everybody will have an interest in what you offer. Your focus should be only on those people who are part of your target audience and/or market!

Detail Oriented

Attention to detail is important in order to make a business successful although there are limitations to how far this should be taken. Some people tend to put more effort into working out certain details and not enough effort into taking action. Working online requires taking action since without doing so nothing gets done. Even in the case where some actions may not be the right ones to take you will not know this until you experiment! Even with what seems to be the most rational decision making, mistakes will be made, but this is how you learn and improve!

Improve Yourself Over 'Time'

It is always a good idea to invest in yourself as an entrepreneur but it is equally important to remember businesses do not run themselves and need to be managed as well! One of your business objectives should be to target your own education but your ongoing entrepreneurial duties must not be compromised! As the saying goes 'Rome was not built in a day' and neither will your education be complete in a short time span. Give it time and 'learn as you earn' since experience is always the best teacher!

Marketing success when working online requires maintaining a clear focus on your business objectives. Without achieving these objectives you stand little or no chance of making a business successful. Quite often however we can confuse good intentions with actions that serve a more constructive purpose in our professional pursuits. The 3 'behavioral' examples above demonstrate how even actions with the best intentions in mind can unproductively burn up your valuable time and energy. Clearly the need for rational decision making is one 'behavior' that must be adopted when determining the best use of your time for making a business successful!