When you have an online home business, learning to write good sales copy takes practice. Here are a few tips you can use to increase the response from your emails, adverts, blog posts or articles.
Good sales copy is important for emails, articles, web content, blogs, adverts etc. in fact any message that you send out to potential customers.It does not matter if you run a multi-national business or a small work from home online business you need good sales copy for your products and services. The most important starting point is your headline. It needs to be exciting and enticing so that the reader will want to know more.
Your Headline Must Get The Reader's Attention.
If you have an online home business, you will have competition from other businesses, so your headline needs to grab the attention of your reader quickly.
It might ask a compelling question, or have some shock value or be the beginning of a very interesting story. For instance: "How I Beat The Odds And Made A Simple Idea Into A Money-Making Online Home Based Business".
A headline like this will spark the curiosity of the reader. They will want to know what was that simple idea was and how did it go onto create a profitable online home business? Good sales copy will tell a story that the reader can relate too. But it has to be the truth because if you tell lies, sooner or later you will get found out and that will damage your reputation beyond repair. Your reader will be drawn into your story if you write it in an interesting and compelling way that connects the product or service of your business and how it can effect them.
What's In It For Me?
Every single paragraph should lead into the next paragraph, drawing the reader further and further into why the products or services of your online home business can benefit them. Consumers usually buy based on emotion, and then they justify their purchase with logic. They rarely buy based on logic alone.
People don't buy a product because of the features - they buy because of the benefits it will provide to them, the WIIFM (What's In It For Me) factor. If you're selling a car, you can't tell the buyer that it has heated leather seats, ABS brakes, and a superior sound system.
They are sold on the fact that their neighbours and colleagues at work will be envious, girls will flock to them, and they'll feel like the king of the world whenever they drive it. Then they'll buy the car based on the fantasy just given them, and they'll use logic to justify their purchase later.
Copy Writing Tips For Your Online Home Business.
For every article or blog post that you write for your online home business, make sure that you have a main headline, some sub-headlines within the text, and sections of benefit-driven points that break up the text.
If you are sending an email, always put a call to action at the end, telling the reader what you want them to do. Another tip is to add a Post Script (PS) or that provides a summary of your message for those readers who are skimmers and always go right to the bottom of the email.
It is always worth taking the time to check out emails from successful online home business entrepreneurs and follow their style and approach. Create a "swipe file," where you can store ideas from the original author and use it on your own target audience. Don't copy directly copy their content, use it as a guide and add your own style and personality to it.
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