Why it's important to keep a very close eye on your pay-per-click advertising campaigns....
Keep a very close eye on your PPC advertisingOver a year ago, I wrote a newsletter about how I had managed to save myself $750 a month by cancelling one of the pay per click advertising campaigns that I had been running for months and months. I spent some time tracking the conversions from the advertising and found that the number of sales resulting directly from that particular campaign were minimal and as such, it was pointless continuing with it. At the time I made a point of recommending to everyone that they keep a close eye on their own expenditure and track results carefully.
Obviously I listen to my own advice and it occurred to me recently that one of my other pay-per-click campaigns may not be as lucrative as it once was. I therefore devoted some time to tracking conversions from this campaign and found that it had gone from being my main source of sales a few years ago, to now contributing hardly any sales at all. At the beginning of the month, I cancelled this campaign too and it has made absolutely no difference to my business turnover. The amazing thing is that this campaign was costing me nearly $2000 a month which is now money in my pocket :-)
So why is PPC becoming less effective?It is, of course, impossible to say that PPC is actually becoming less effective and the fact is that it works for thousands and thousands of people. However, it has certainly become less effective for me and I think that the main reason is simply competition. When I first started the above campaign, there were no other advertisers offering a similar service to my own. Today there are something like ten different alternatives. This has two main effects - firstly it means that customers have a much wider choice and regardless of how good my service may be in comparison to the competition, some people are inevitably going to buy from one of my competitors. Secondly it means that the cost that each advertiser is paying for their exposure has increased considerably and this means that they have to either make more sales or increase their prices in order to make the increased advertising cost worthwhile.
The above situation is one which is likely to affect pretty much all online businesses that use PPC advertising at some point. This is why you need to get your business to the point whereby you can comfortably turn off your pay-per-click advertising campaigns (if you ever need to) and still generate sales. This means spending time now building traffic from other sources. Believe me, the time I have spent over the past few years writing articles, getting good search engine rankings, building links and gaining strong affiliates and joint venture partners has certainly been worthwhile and has made the difference between me having a profitable business today and having nothing.
Mac vs PCSomething else that I wrote about last year was my dilemma as to whether to replace one of my Windows computers with an Apple Mac. I was forever hearing about how reliable they were and how pleasant they were to use and I couldn't help being tempted….
So last week, after months of deliberation, I took the plunge and replaced my old laptop with an Apple iBook. I have to say, it is one of the best computer purchases I have ever made!I don't have the space to go into detail here about the various features and benefits of the Mac but if you are like I was and keep thinking about buying a Mac but don't actually do it, take my advice, go and get one (even if it is a secondhand one from eBay) - I am sure you won't be disappointed.
A million dollars in 4 months?
How the simplest ideas online are often the ones that can generate a small fortune in income....Holiday/vacation time but what about your online business?
For many of us, it is time to start thinking about packing our suitcases and jetting off on our summer holidays/vacation. When I had a 'normal' job, this was a time to get out of the office and completely forget about work for a couple of weeks. Things are somewhat different now though as an Internet business never sleeps or takes time off so how do you handle your online business when you are supposed to be soaking up the sun on a far away beach?Be realistic when selling on eBay....
As some of you know, I spent many years buying and selling both on and offline and several of my products are based upon my own experience in this area. I know that the vast majority of my customers and subscribers have an interest in trading whether it be on eBay or at the local market but more and more I am seeing people with completely unrealistic expectations of what they will be able to do. Most commonly these unrealistic expectations are in respect of how much it actually costs to purchase specific products and what they can then be sold on for.