Fashion is a matter of personal taste, and everyone wants to express their own individual style uniquely. When you shop at retail stores, you run into a problem: there are only so many items, and combinations of items, to choose from.
Online shopping in India in regards to fashion and apparel, is looking like it will accelerate towards an approximation to be in the ballpark of around 100 billion USD by the year 2020. THE revenue of that sum will be roughly around 35 billion. This information has recently been released from Ecommerce and Online Nitin Bawankule. What that is stating is that fashion sales include the entirety of Indian fashion, which will be exactly 4 times it's current amount in the years to come.
According to Google, for every three shopping searches in it's search engine, one of those searches is related to fashion. The fashion curious are performing search queries that continue to build every year by 66%.
500 Million Web Surfers in India by 2018
E-commerce and Online Nitin Bawankule also cited that the population in India will rise to the staggering amount of 100 million by 2016 and by the year 2020, that number will elevate to 250 million. The current population in India is around 40 million, so what those numbers are stating is that India is proving itself to be a very desirable place to live. By the time the year 2018 arrives, the number of internet users in India are expected to reach 500 million and by the way things are set-up, 280 of those people are smartphone users, the ones supposedly posing as the bulk of the internet fashion sales.
This news comes around the same time that Amazon India had launched it's highly anticipated fashion section and by the looks how online fashion shopping india is becoming so popular, it looks to be a wise decision. Amazon has made a conscious decision to try their hand at tapping into the Boosting fashion economy in India. Top designers who specialize in Indian apparel are beginning to develop clothing products which are specifically geared towards online sales.
There looks to be a potent objective to produce fashion designers in India and even in places outside of the country. Amazon is showing several business and ecommerce minds that it is ready to become a heavy performer regarding online shopping. Fashion designers all across the world have really begun to recognize that fact and they also plan to board the Amazon ship as soon as possible.
Fashion Design is Huge in India
This trend is really working out for the perpetually escalating amount of Indian fashion students who are graduating on a yearly basis. Now, the main objective is to make the site accessible to all of those inspiring designers to create and sell their designs on Amazon. The central question which comes into focus is, will those great prices which can be found online equal to those found in the physical retail stores?
The answer to that is that the particular products being developed for online sales will be varied from that of the clothes being sold in physical retail locations, so yes. Products such as apparel are typically highly customized and because this specific medium has become so popular, that is exactly where the designers heads are. They will be producing innovative ranges of styles to accommodate the the varied taste of all of the online shoppers. Online shopping India may just be the reason why the population is rising so quickly in India, that economy is getting better by the second it seems.
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