Recent research shows that 67% of marketers around the world rated an email marketing campaign as the most effective marketing method. But even if you do have a big email list of thousands of subscribers, are you faced with nobody opening your emails or buying from you?
Research shows that email marketing is considered the most effective marketing method by the majority of online marketing professionals. Therefore, if you have an online business, building your email list has to be your top priority.
The most direct way to communicate and engage with your subscribers is with email marketing. Direct email marketing is usually the main money maker when you are selling products or services online, But what happens when your emails are not opened, your offers are not clicked and nobody is buying from you?
The following 3 steps will help you to improve your email marketing.
1. Focus on Customers That Want To Buy
Firstly are your leads coming from a good source? Regardless of how many subscribers you have on your list, there're no use if they have no intention of ever buying from you.
Solo ads were once a very effective strategy for email list building. But there are now hundreds of solo ad sellers in the internet marketing industry who are passing around the same group of people from list to list.
But solo ads do still work if you're willing to do your homework first. Only buy solo ads from list owners who carefully choose what they send to their list not somebody who just blasts out any old rubbish to their subscribers all the time.
2. You Must Provide Something of Value
What do you provide in exchange for somebody's email address? Does it offer an answer or solution to a problem that your target audience wants to solve? Does it demonstrate your expertise, credibility, and value? If you promise the world but deliver rubbish, you'll lose subscriber interest very quickly.
If you've got the first and second points wrong, you'll never get to the third as will have lost them already and most likely for good.
3. Build A Relationship With Your List
Over time you have to build a relationship with your list and get them to know, like and trust you. If you do this right you will significantly increase your open rates and sales. Send regular emails with useful and free information. Good email marketing examples include sending updates about your business or your life, and letting them see you as a regular person. Share videos or posts you think may be useful to them, even if they are not yours.
If you just try and start selling from the first email people will start unsubscribing from your list and you'll sell nothing. By sending valuable information your subscribers will eventually start to look forward to your emails, trust your advice, and then they will be more inclined to buy from you when you recommend a product or service.
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