Any online business website needs to follow a set of basic principles, all which play a significant part in converting visitors into customers. It's not uncommon for a startup online business to forget about these website basics and lose many potential customers.
If you're selling products or services on the internet, are you making any of these 5 online business website mistakes? The digital online business world is growing fast and customers who want to buy products and services online expect online businesses to have websites that incorporate technology and design that makes the entire shopping experience easy and hassle free. Because, if it's not, they will simply go elsewhere and never return.
Make sure you avoid these 5 online business website mistakes:
1. Your Website Takes Ages To Load.
When a visitor lands on your online business website, you have one chance to quickly get across the benefit of your product or service. The online retail industry's ideal load time is 3 seconds or less, but the average the load time for first-time visitors to a retail website's home page is approximately 7 seconds. Slower load times on retail websites are generally caused by images that are too large or unnecessary complicated website page build structures.
2. You Don't Have Any Images.
Your website should have product images of the highest resolution possible that do not effect the page load time. Dynamic imaging software improves the customer's experience by allowing interactivity with features like zoom and rotate. Images of your products or services are an important factor to selling online and are often not used or are badly represented.
3. Your Products Are Difficult To Find.
All relevant content should be 3 clicks or less away from your home page. This is one of most important aspects for any online business website. Your website pages should be well written with clear hyperlinks for your visitors to find what they are looking for quickly. Also, incorporate a search function that can scan the entire website.
4. Your Products Are 'Below The Fold".
The important website content and navigation should be 'above the fold', which is the top half of your homepage. The most important page for your online business website is your homepage because it sets the scene for your customer's shopping experience .Are your best promotions and products on your homepage?
5. Your Benefits Are Not Clear.
Your online business website should designed from your visitor's point of view. You need to explain why your products and services can make life easier, better or safer for your customers. Benefits sell and features tell. A feature is something that your product does and a benefit is what it does for the customer.
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