When setting up or revising an E-Commerce website think simple. Too many first time websites will want to give as much information as they can fit and format will take a backseat. More is not always better.
A website, no matter what the business, must be easy to navigate.
A page with too much information where the user does not know where to go or what to click on will drive away business.
Be concise with your ideas, group things into categories with subcategories underneath them. Take the time to draw a rough outline on paper of the ideas you want to put onto the computer, it will save time in the long run. Stand on the shoulders of giants and you will be taller than giants. Go to a multimillion dollar website in your related field and get ideas from them. See how they have set up sections of their website, there is nothing wrong with borrowing these kinds of ideas.
Colorful websites attract the eye and draw a customer in. That doesn’t mean every color in the rainbow. Keep in mind that some colors such as yellow or red can be hard to read if the background doesn’t contrast well. Also who is your target group? If they are adults between the ages of 18-25 then maybe a modern and sleek look is the way to go. If you are dealing with adults between the ages of 40-65 perhaps it is best to keep things straight forward and basic.
Take full advantage of your keyboard. Simple things such as bold or capitalized words will make specific things pop out at a viewer. Leaving the right amount of space between words and pictures gives a separation and can give your website an organized look.
What is going to make your website stand out from others? Why should someone buy from you and not the other guy? Customers purchase from companies that they feel confident in. Contact information should always be easily found. The best way to gain confidence in business is through professionalism.
A website that is easy to navigate and looks professional will draw in business. Follow these simple tips and you will have a sharp looking website that will yield customers well into your company’s future.
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