What are the best keywords to use for your online home based business? What are long tail keywords and short tail keywords?
Getting the most effective keywords to use and then applying them to the best results for your internet business can be a difficult task. Keywords are the phrases and words that someone enters into an internet search engine when they are trying to find the answer to something online.
There are generally two types of keyword. The first is called a short tail keyword. This usually is a one or two word phrase. Due to the fact the keyword is so short, that means that the keyword is going to generic and have a high level of competition from other websites. The second keyword is called a long tail keyword. These are the lengthier, more precise keywords that are less common an can really improve search-driven traffic to your online home business website.
So what are the best keywords to use for your online home based business?
It is not unusual for a mixture of long tail keywords to produce more traffic than the broader, more common short tail keywords. To give an example, let's assume you have an online home business about dog training and your keyword research shows that 'dog training' receives roughly 2,500 searches each day.
If you begin looking you will discover that there are a number of long-tail keyword phrases for that market like dog training collars, dog potty training, dog training jobs, etc. When you combine all of the long-tail keywords they would generate more traffic than if you just went after 'dog training'. This is because long-tail keywords are easier to rank in the Google Search Engine Results Pages, known as SERPs.
If there are thousands websites competing for the search term 'dog training' but a much smaller number competing for 'dog training DVD', you will have a much better opportunity to reach the first page of Google. The more specific your keywords for your online home business the better results you will get.
What About Keywords For Your Online Home Business Ideas?
Some marketers ignore long tail keywords, believing they have to rank well for the prime keyword phrases. But others are using them to reach customers who are ready to buy. After all, would you rather get traffic from people searching the word 'golf' or from someone who is searching for a 'TaylorMade R11S TP Driver'?
The person who searches for a specific item is usually someone who's ready to buy. This is why the best keywords to use are those which are as specific as possible. The person typing in golf may be doing some research for a project, or might want to take a golf vacation, or could be interested in attending a local tournament. Those searches won't do you any good if your website sells golf clubs.
Choosing The Right Keywords.
Pick your keywords and phrases carefully. If you are are unsure of what keywords you should use, there are several free keyword tools to help you find the best keywords to use for your work from home online business. These include Wordtracker, SEO Book Keyword Tool and Keyword Eye. Separate your broad, generic terms from your long-tail phrases so that you can monitor your Google SERP positioning and see how your keyword list is performing for you.
Putting the best keywords in the right places at the right frequency on your website lets the search engines instantly know what your website is all about. The influence of long tail keywords is ever increasing and the best keywords to use are those which are relevant and related to your online home business.
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