Article marketing is a powerful online advertising technique. It's where you allow other websites (like ezine owners and article directories) to publish content that you send to them for free, and in return you get a link back to your site that generates traffic and postive seach engine rankings.
Article marketing is an online marketing strategy that gives free publicity on the internet for both online and offline businesses. It works by you providing written content material about your business to online ezine, blogs and article directories who then publish it on the internet for free.
The advantage to your business is that you will get a link back to your website, which not only generates website traffic but these links also help your search engine rankings.
How Does It Work?
Article marketing provides exposure for your business on the internet because the content of your article creates curiosity and, as the reader will want to know more, they are motivated to visit your website from the link provided in your article.
But you won't generate much traffic to your internet marketing articles if you don't include the words and phrases people are most interested in and actively searching for. These are your keywords. To get the maximum exposure from your article marketing you'll want to make sure that your content contains keywords that are relative to your business, products or services.
Using Keywords.
Your article should concentrate the keywords that have reasonably high searches each month but low competition. If you use keywords that have a lot of searches they will probably have a lot of competition and will be almost impossible for you to get a satisfactory ranking in the search engine results.
You can find several free keyword tools on the internet and when you have your checklist of 10-20 keywords for your niche, you then need to produce a few articles for each keyword. If you have 10 keywords try to write 3-5 articles for each keyword. Each article should be slightly different from the last as this will give you more exposure online and avoid duplicate content issues.
How To Get Your Articles Published.
Don't use any hard-sale messages in your articles, as they will not get published by the article directories. You need to supply helpful and beneficial information and facts about your products and services that your target audience will find interesting. The 'sales element' of your content is contained within the resource box at the end of the article. In this area, you can insert a link to your website for readers be directed to your website.
The resource box is the place where you really need to grab your reader's curiosity and interest. The more compelling you make it the more likely they are to click on the link and check out your website, which is exactly what you want to happen.
When you have written and checked your articles, you can then send them to the article directories to be published online. This process of submitting to directories can be automated to save you time. Also, if you don't like writing, you can pay somebody somebody to do it for you. There are many good freelance writers available online who can write your articles for only a few dollars each. This way you still can take full advantage of the benefits of article marketing.
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