The traditional economy is still recovering from the longest and deepest recession since the end of the second world war. But what about the new online economy?
What are the online marketing trends for 2014? .ComScore, a leader in measuring the digital world, has reported that online business is showing real growth. It reported that online spending in the US in November and December 2013 was over $42 billion, an increase of 10% over 2012, with many more purchases made from mobile devices. So what are the online marketing trends for 2014?
Get Ready For Mobile.
The online marketing trends towards mobile in 2014 is undeniable and there will be significantly more purchases coming from mobile devices. People are becoming more comfortable when researching, shopping and generally using the internet via mobiles and tablets. The rise of smartphones and popularity of tablets combined with better connectivity means that people can surf online whenever and where ever they want.
For your online business to keep up with these internet and online marketing trends, make sure that your website has a responsive design so it does not matter if people view your website from a mobile phone, tablet, laptop or a desktop computer monitor, it will always provide an suitable viewing experience. This means that no matter how your customers find you, they can still easily browse and buy from your website.
Is Your Content Good Enough?
One of those online marketing trends that will never go away is providing valuable and engaging content designed for your audience and 2014 is no exception. Google is focussing results more and more towards websites that provide quality content. Strong, quality content will yield better results from organic search engine optimisation.
The marketing trends selling online products and services in 2014 will be driven more by establishing online authority and gaining trust from customers. This is will be achieved by regularly providing valuable content through a variety of channels, such as your website, social media, eNewsletters, videos and articles on other websites.
Social Media Will Become More Relevant.
Online marketing trends for sharing information via social media will increase in 2014. Facebook, Twitter, and LinkedIn are still the major social media players and content shared via these networks will add value to your search engine rankings. This is because the more people choose to share a piece of content, the higher its perceived quality.
Keep an eye out too for the likes of Pinterest, Google+ and Instagram. Their rising popularity
will play a significant role in the online marketing trends in 2014. Different social networks will need to be tested by businesses to see which ones help them to reach the maximum amount of consumers.
Images Usage.
In addition to the importance valuable content, another of the online marketing trends for 2014 is the use of images. Well-placed pictures in blog posts and social media updates will help your content to stand out. Social media sites that are image based like Pinterest and Buzzfeed will become more relevant. There will continue to be a big rise in the popularity of infographics, which put together images with a small amount of text to explain subject matter and provide research data.
Is It Worth Starting A Home Based Internet Business?
There are no specific requirements for starting your own internet business. But it''s surprising how so many people think and talk about their intentions of starting a small business online but never actually take any real action and do it.
5 Foods To Avoid If You Want To Flatten Your Tummy
Do you wish you could actually feel good about the food and drinks you see in your refrigerator and cupboard and know how to flatten your belly with the right food choices? Here are 5 foods that you need to avoid, or least only eat occasionally if you want to flatten your belly and get the body shape that you want.
Finally! 5 Quick And Healthy Snacks Foods
You don't have to feel guilty about having a snack if your stomach is rumbling and there are still hours to go until your next meal. But what you might think are healthy snack foods can be filled with hidden calories.Here are 5 quick, easy and good snacks for diets that you can easily consume throughout the day.
