Do people marketing on the Internet have reason to worry about the current recession, or should they see it as a new opportunity to grow their online businesses?
The National Bureau of Economic Research has stated that our current economic recession started in December 2007. Back then, very few people were talking about the recession, especially people marketing on the Internet. Many online marketers feel that there is no need to worry as Internet businesses are continuing to grow at a very fast pace.
That has not stopped many people from looking back at the Great Depression of the mid 1930s and wondering, is it about to happen again? However, even if things do get that bad, the savviest Internet marketers will adopt Napoleon Hill's attitude and seek out the new opportunities that will inevitably grow out of a climate of economic retrenchment.
Think And Grow Rich by Napoleon Hill was one of the most memorable books to be written during the Depression. Hill saw the depression as a great opportunity for ambitious self-starters to set aside the doom and gloom of others and take advantage of the new opportunity it gave people to start all over again.
If what he wrote was true in his day, then it will certainly be true that the current recession, coming as it does in an age of advanced communication technologies and the widespread access to the Internet, offers many new opportunities for people to thrive and prosper. This is especially true for people marketing on the Internet.
With more and more companies shedding jobs, many more people will be seeking new jobs and new ways to earn money, either in full time employment, part time employment, or by starting a business of some sort. Whatever it is that each individual wants to do, it is likely that he or she will begin searching for a solution on the Internet.
People will do job searches or look for training courses so they can learn new skills and be more attractive to employers. Others will want to learn how to earn money on the Internet doing jobs such as form filling, typing, online surveys and so on. Then there will be many who will seek out a way to start a business marketing on the Internet but have no idea how to go about doing it.
Each scenario offers Internet marketers opportunities to respond by providing the products and services to help those people get to where they want to go. As I said, the first place that a lot of these "new seekers" will turn to is the Internet. So, if your website has the answers they are looking for, presented in such a way as to inspire their confidence in your services, and if you put in the virtual spadework to make sure your website is the one that those people stumble across, your business will certainly thrive throughout the recession and prosper when the good times come again.
So to answer the question that is in the title of this article, I believe that it does not matter whether we are in a recession or not. If people marketing on the Internet learn to respond to the current situation and offer what people are looking for, they will have no need to worry.
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