Prefessionalism creeping into higher education

A University is no longer remained to be a place where students apply just to study. Universities are now pursuing students actively, especially those from foreign countries. Universities are using a wide variety of strategies to do the proper marketing of their courses. As we know that there are huge numbers of students willing to pursue specialized courses in their field of interest to attain special respect and status and receive more value in terms of finances and status.

The students are now no more different from the customers or clients. With increasing globalization, Universities are now expanding and spreading their reach beyond geographical and political borders across nations. For example, The British, Australian and American Universities are now setting up their branches and campuses in Singapore, China and the Gulf.

Universities have now started to realize that that they can test and examine many more students than they are able to teach. Hence many of them are going for collaboration with other institutions or franchisees to proceed with teaching their courses under the brand name of these Institutions without having to get involved in the direct business of imparting the education.

The examples of training colleges that provide Professional education are the ones that best illustrate this point. The growth of such colleges over the world wide shows rising desire for professional qualifications as more people now realize the importance of having a highly respected professional degree with their name.

A new need for mid career education and finally, they understand the increasing acceptance of professionally qualified candidature in the job market and that such candidates are more than welcome in the job market worldwide.

Thus, education has now been become a good marketplace in the international scenario as more students seeking qualified courses in highly reputed institutions to increase their overall credibility in the marketplace.