B2B Hot Leads Generation and Sales

Lead generation is the process that is called backbone of sales. With good leads you can grow your business fast and if you failed to generate B2B hot leads then you need to suffer for long unless you do not reach to a point where your sales start by self. Starting sales without doing anything is dream; it's not possible you do nothing and your business start growing. Today we will discuss about lead generation techniques tools and factors that can affect this process positively.

Lets talk step by step.

When you start a business first you do marketing for your product, for example when Nike start selling shoe they rent billboards they use banners also they use internet marketing ads, TV ads and many other marketing techniques. Well if your business is small so these techniques are expensive for you and can be waste of a lot of money if generate small sale. So what? You don't do marketing and skip the first step of business? How do people know you in the market and why they come to buy from you either it's product or services.

Don't worry I'm here to provide you a complete free solution, you read it right. I'll suggest small business owners to do email marketing. If you are new in marketing world no worries you will have a lot of email marketing techniques. But again the thing is for marketing you need data, you need to know the targeted audience.

At first step targeted audience is called cold leads because you don't know who will buy from you and why, you need to make those leads hot, as we are talking about B2B hot leads but we need to start from cold leads to Marketing and Marketing to hot leads this cycles will generate sales for you.

You can get the leads for your niche from linkedin, now your question will be, linkedin only provide the name and niche but how you'll get contact details, so simple, there are a lot of online free tools that allows you to grab the data from linkedin data base, you can get email address, contact details and other useful data with help of some online software. These tools made lead generation with linkedin so easy.

Now step two,

Once you have a good number of cold leads now you can run your email marketing campaign. There are a lot of email marketing tools for free that allows you to create broachers, newsletters and other marketing stuff with their pre-built-in templates and save your designing time. Now the other benefit using these tools is you can send thousands of emails in single click, you just need to attach your data base file with your email marketing tool and the tool will grab all the data and create emails with names and send to the accurate email address. The work of your email marketing tool is not end here, these tools also have notification option, once a receiver open your email a notification will pop-up on your system. Now you know who open your email. Some advance tools also can tell how much time a person tool over your email and how many times he clicks over your email.

If few people open your email several times but not contacted you it means they are interested in your product but something stopping them to come to you. Now these are your B2B hot leads. Means you know they are interested you just need to push a little more effort.

Make a courtesy call and book an appointment.

Here is the last step,

Make a call to the person who opened your email give him reference of your email and let that person know that if he/she have any questions or doubt about your product they can give you 5 minutes to explain about. Here's the time to give them a perfect sales pitch and grab the sale.

Follow these steps and grow your business. Make sure you use the correct tools for your work. Hope this article helps you. If you would like to know about the free email marketing tools drop comments I'll let you know with some cool email marketing tools that are free to use and really helpful.