Basics of Trigger Emails

Consider a trigger email kind of like setting up your email marketing to run by itself, or at least in part. What is required of you is nothing more than choosing specific conditions for a trigger email to be sent. Then, when these conditions are met a trigger email will automatically be sent out without any more input on your part. There are some really good ideas for trigger email that can help you with your email marketing and truly take your email marketing campaign to the next level.

One idea that works really well at getting business is to email those who have “opted in” a week or so after they have placed something in their cart but not purchased it. There could be many reasons they didn’t make the purchase, but sending them an email that the product is still available in their size is a good way to get them to take another look. Similarly, you could send an email with a 10% off coupon or something of that nature. That’s a great way to get the individual to bite the bait and make a purchase. If someone put something in their cart it means they are interested and with a little reminder and potentially a coupon that might be all it takes to get them to buy!

The vast majority of companies have one product that is their big seller and all the other products are just complementary. However, there is no reason for you to have complementary products that aren’t selling. Use a trigger email to contact subscribers after they have viewed one of your less popular products. Give them a great deal as a first time buyer of these products or offer them a two for one special. There are many ways to rope them in, the point is to just get them in and make a sale! With email triggers it is easier than ever to accomplish this. If you find your lower selling products still don’t sell with this method, with coupons, and the like, then you should consider axing them from your inventory. If you can’t make a sale at a discounted price it’s possible you just can’t sell them at all.

Another idea is to use a “Punch card” like you see at restaurants. You get so many punches and then a free sandwich, drink, or something of that nature. You can do the same thing with trigger emails. Each time a person makes a purchase send them an email with their card “punched”. When they finally buy enough to receive a freebie, trigger mail them the coupon!

These are just some of the basics of trigger emails and how you can use them to your advantage. You will certainly see that in no time you are able to increase sales while making customers happy and building your base.