How to Select the Right Autoresponder

Choosing the right auto responder is very important because you can produce some very good results with minimal effort just from subscribing to this one service.

Why Is This Important?

It is the primary machine of your business or it is the engine that keeps your business running. Without an auto responder, there is no way for you to be in touch with your subscribers, your prospects and your customers.You always need to stay in contact with your prospects and customers.

Subscribers sometimes become really annoyed if they do not receive their emails because of poor delivery. I also know some that would jump for joy! Some auto responders have poor delivery. With these poorer
auto responders, the mail you send out can get caught by anti spam filters, probably blacklisted or their ip addresses have been blacklisted by the spam cops. You want an auto responder that has a good relationship with all the ip providers and can actually deliver your email to the in-box of your subscribers.

You need to be able to access your database of subscribers in order to be safe with a backup copy. You never know when or if a company suddenly goes bankrupt or the company server actually malfunctions and loses all of the data. You want to make sure that you have an auto responder service where you can actually download or upload your data to your computer. What are the important features you are searching for when you are looking to choose an auto responder?

You are looking for affordability. You need something that is within your budget. You do not want to overspend. Next thing you require is an auto responder company with tracking capability. You want to be able to find out the open rates or how often your email subscribers open their emails and you want to be able to measure the click-thru rate. Click-thru rate is how many subscribers click on the link in the email and visit the recommended site. You really need to be able to track these rates.

You also want scalability. As your list grows, is your auto responder capable of handling the extreme growth in the list if it should ensue. This is something that you really should know before choosing an auto responder. Another feature you must ensure is available is exporting because you never know what is going to happen to the server you are with. The service can go down. The server can malfunction. What ever the reason you must make sure that you are capable of exporting the database of subscribers.

My main choice is Aweber. It is known for the best email delivery. On its website it states that it can deliver 95%+ of its emails. The WWW knows that aweber provides the best response. My other choice is GoldbarOne which is an all in one business or marketing solution. It is not really an auto responder. It has the capability to increase your list size by 20 to 50 times. This is due to all the viral tools and the resources the GoldbarOne servers contain. If you can afford both of them then subscribe to both. If you cannot afford both of them then stick with Aweber.