Personalized Emails and Getting it Right

Personalizing emails is not as simple as addressing the email as “Hey, Bob” and that’s it. Instead, there are actually many other things you will need to help you personalize emails and ensure that you are improving the likelihood of converting sales. If you don’t get the personalized emails right then it will probably hurt your sales more than if you hadn’t tried to personalize at all. Consider this. Your name is Mariana but you keep getting so called personalized emails to Mary Anna or Mary Anne. Obviously, this turns you off because you know the email may be intended for you but since they couldn’t even bother to get your name right you don’t want to shop there. This happens all too often and that is why it is of utmost importance to ensure that you get personalized emails right. Remember, too, that just because you have certain information on file does not mean that is the actual information. The subscriber could have made a typo when filling out the forms.

There are many things you will need to personalize emails. One of them is to have outstanding technology that will help you find the information you need, analyze it, and ensure you are sending out the right information.  Also, you will need a terrific database in addition to meticulous planning. Tie all of this together with technique and a lot of care and you will have no problems at all when it comes to personalizing your emails. Remember, when you take the time and effort to properly personalize emails it will pay off for you. You will reach more customers, make them feel appreciated and as part of your company. This will make them more likely to buy from you and that’s not something you want to risk losing.

A good way to help you with email personalization is to allow for subscribers to complete additional information about themselves when they sign up. This could be information about where they live, their favorite products, or anything of that nature. Whatever information is provided can always be used to your advantage if you are able to process it and find ways to link it to your products, partner products, and the like. Just keep this in mind so you know how to convert these potential sales and your bottom line.

When it comes to personalized emails for your email marketing campaign keep one thing in mind. Your goal is to increase sales, not turn customers away. If you don’t have enough information to personalize your emails then go the more general route. Once you collect more information then you can personalize emails. It takes a little bit of time and effort, but if you are dedicated you will be able to succeed.