The Nuances Of Email Marketing Service

Sending emails as a means of promoting is a practice that has been utilized for quite some time now. However, there are certain key elements that need to be a part of every email campaign.

The Hook: This is quite simply the gift or gratification that is associated with an email. Leading email marketing service providers recommend the usage of a hook like a free e-book, discount coupons, etc. so that the customer always has something to look forward to in the next few emails.

Lead capture page: Although this is more of a back end process, but a lead capture page is the next step to when a person clicks on the link mentioned in the email. Many businesses follow the strategy to first give a teaser or hint that a gift awaits the customer once he/she clicks on the link. When the action happens, the gift is finally unveiled on this page. Email marketing service providers generally ask for information about the customers like personal details, fields of interest, frequency at which they would like to receive emails from the brand, etc., so as to build an opt in email marketing list.

Communication: What’s written in the email is probably of more importance than anything else! In order to accomplish this objective it’s essential to understand what the end user, i.e., the person who will be reading the mail, wants. How can the product or service being offered help them solve their problems? In this context, the headline plays a critical role, since it gives an idea of what the email is all about. Next, the image that is used to represent the product or service is also vital, since establishing a visual connect is required. Email marketing service providers also recommend that the layout of the email message, i.e., the placement of text and visual, makes a difference to the response and click-through rate.