There are very few business that give opt in email marketing service the kind of importance it deserves. However, it is more or less these very businesses that benefit from the phenomenon of email marketing.
That the phenomenon called email marketing virtually guarantees success is the most widely acknowledged misconception in the global marketplace today. The fact of the matter is that email marketing, just like any other form of marketing, is only as good as the strategy and methodology that is used to implement it. Moreover, the importance of opt in email marketing service has been lauded by experts across countries and continents. However, businesspersons and marketers alike seem to still be on a wild goose chase for instant success (something which always eludes them) and purchase unsolicited lists of email addresses with the intention of making their brand presence felt.
However, what really happens in such a scenario is that since an opt in email marketing service has not been utilized, the whole campaign more or less falls flat. Irrespective of how neatly the email message has been designed or how intriguing and enticing the copy is, the fact of the matter is that until and unless the user has not opted to receive it, he/she will treat the email as one from an unknown source and would either report it as spam, or just keep on deleting it – neither of which really helps the brand.
And this is just hypothetically speaking in case the email message manages to reach the inbox, because 90% of the times, even that is not going to happen since the user has not opted to receive the mail. Hence, it is extremely important to ensure that an opt in email marketing service is employed at every point in time, so that all the resources and efforts utilized in the creating of a campaign are not wasted. There are many agencies that offer such email marketing services, and operate on behalf of their clients, so that the latter can earn more business in an impactful and effective manner.
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