Brand New World – Setting Criteria for their Products

There are a lot of toy companies in the world and obviously, not all of them are great ones.  Unfortunately, a lot of these companies are in it for the money.  This is why they don’t really exert much effort into producing great products.  They’re just in it for the short-term or at least until they’re discovered to be bad companies that you shouldn’t be touching even with a ten foot pole. 

These are the companies that are just “winging it”.  Sure, they do a little bit of research.  They research for the most profitable toys and then they do whatever they can to jump in on the bandwagon.  Unfortunately, this usually means bad results because they don’t have the competence to manufacture great products.

Fortunately, there are companies like Brand New World that make sure that they’re going to manufacture great products.  They do this by challenging themselves.  They set their own criteria to make sure that the products that they’ll be releasing to the public is worthy of being called the best products in the industry.

Before they release their products, they make sure that they meet all these criteria:

Do they meet the needs of kids, teachers and other childcare professionals?

They don’t want to release products that kids, teachers and childcare professionals don’t need.  Their research and development team makes sure that they’re satisfying specific needs.

Do they meet the needed safety guidelines?

Brand New World recognizes the importance of safety.  This is why they ensure that their products meet the safety guidelines that were set by ASTM, CA117, CPSIA and the CPSC.

Were they made using high-quality materials and high-quality processes?

The company recognizes the importance of durability.  They also recognize the fact that only the high-quality products can help kids for the long-term.  They make sure of this by only using the highest-quality materials and processes.

Are they fun?

Brand New World knows for a fact that kids’ products should be fun.  It’s not just applicable for toys.  Since kids will be using them, they should be fun to make sure that kids will be using them.

Are they affordable?

It defeats the purpose of manufacturing great products if the kids’ parents can’t afford them.  The company makes sure that they save by taking out the unnecessary bells and whistles so they can focus on spending on the things that ensure great results.  They can then pass on the savings to the consumers so you don’t have to break the bank in order to buy them.

With these criteria, it’s easy to see why Brand New World is one of the most trusted names in the industry.  This is because these criteria were able to help push them to greatness so that your kid will benefit from them.