Corporate Hospitality Catering Prepares for 2012

May 20
11:19

2024

Sara Allom

Sara Allom

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Corporate hospitality is a significant industry, playing a vital role in attracting new clients and retaining existing ones. As 2012 approaches, the UK is gearing up for what promises to be the largest corporate hospitality event in its history, with tickets now on sale. This article delves into the intricacies of corporate hospitality catering, highlighting its importance, emerging trends, and the meticulous planning involved.

The Importance of Corporate Hospitality

Corporate hospitality is more than just a business expense; it's a strategic investment. Companies allocate substantial budgets to entertain clients,Corporate Hospitality Catering Prepares for 2012 Articles recognizing that these events are crucial for fostering strong business relationships. According to a report by Eventbrite, the global corporate hospitality market was valued at approximately $1.2 billion in 2019, and it continues to grow annually.

Key Elements of Corporate Hospitality

  1. Entertainment: From sporting events to concerts, entertainment is a cornerstone of corporate hospitality.
  2. Transport: Ensuring seamless travel arrangements for clients.
  3. Accommodation: Providing luxurious stays in top-tier hotels.
  4. Food and Drink: Offering gourmet meals and premium beverages.

The Role of Catering in Corporate Hospitality

Catering is a pivotal aspect of corporate hospitality, especially during high-profile events like the Olympics. Catering companies are tasked with creating memorable culinary experiences that leave a lasting impression on clients. Companies like Create, Rocket, and "rhubarb" have dedicated event planning departments focused on corporate events, and these teams are expected to be busier than ever as 2012 approaches.

Emerging Trends in Corporate Catering

As the Olympics draw near, several trends are gaining popularity in corporate catering:

  1. International Flavors: Hawkers market-style eating with burrito bars, sushi stalls, and oyster stations are becoming popular.
  2. Sharing Plates: Tapas-style starters and sharing plates are making their way into formal dinners.
  3. Miniature Dishes: Offering a variety of small desserts ensures everyone gets a taste of everything.

Budget Considerations

Budgets for corporate events tend to be more generous during significant events like the Olympics. This allows for more extravagant and innovative catering options, ensuring that clients are thoroughly impressed.

The Theatrical Aspect of Corporate Events

Top-tier corporate event companies can transform an event into a theatrical production. This includes:

  • High-Quality Tableware: Using the best glasses and china.
  • Professional Staff: Uniformed staff with corporate logos.
  • Seasonal Food: Serving the freshest and most seasonal dishes in stunning presentations.

Venues for Corporate Hospitality During the Olympics

Corporate hospitality events during the Olympic period will be hosted in some of the UK's most prestigious venues, including:

  • The Royal Courts of Justice
  • The Saatchi Gallery
  • The Natural History Museum
  • The Royal Palaces

Additionally, new venues are being constructed specifically for the Olympics, including temporary installations and permanent stadiums with private viewing boxes, perfect for corporate clients.

Conclusion

Corporate hospitality is an essential tool for businesses looking to strengthen relationships with clients. As the 2012 Olympics approach, the industry is preparing for an unprecedented level of activity. With innovative catering trends and luxurious venues, corporate hospitality events are set to impress and leave a lasting impact on clients.

For more insights into the corporate hospitality industry, check out Eventbrite's report on the global market.

Sources:

  1. Eventbrite. (2019). "The Global Corporate Hospitality Market." Retrieved from Eventbrite.
  2. Statista. (2021). "Corporate Hospitality Market Size Worldwide." Retrieved from Statista.