Italy’s unique liquorice wholesale sweets are steeped in rich flavors and history. Discover the fascinating journey of these sweets and their growing popularity in the confectionery market.
If you are in the business of selling confectionery, you will find that several reputable online companies offer a vast selection of wholesale sweets, including premium chocolates. These companies meticulously select their suppliers from various countries to ensure top-quality products that provide excellent value for money.
For independent retailers, Italian liquorice can be a distinctive addition to the usual range, attracting significant interest from customers.
The resurgence of interest in retro sweets is outpacing other types of confectionery, as reported by The Financial Times and The Guardian. There is a genuine fascination with independent sweet shops, where shelves are lined with jars of colorful, flavored, and uniquely shaped sweets, offering a stark contrast to the limited choices found on supermarket shelves. Liquorice, in particular, has seen a revival in the UK, driven by the general interest and demand for nostalgic sweets. Liquorice now accounts for 8% of the overall sweet market and continues to grow. One notable wholesale sweets brand, Amarelli, is renowned worldwide for its high-quality liquorice.
The Amarelli family has been producing liquorice for over three centuries in Calabria, Southern Italy, where the liquorice plant thrives. Before becoming a sweet treat, liquorice had a long history as a medicinal remedy. In 1649, the famous English herbalist Nicholas Culpeper wrote that liquorice distilled in rosewater with some gum tragacanth was an excellent remedy for hoarseness. He also noted the sweetness of the juice from the root. The Amarelli family began making liquorice in 1731 and continues to use locally grown plants due to their exceptional flavor. Their high-quality wholesale sweets are now sold globally.
The process of harvesting liquorice begins with machines, but the roots are then pulled from the ground by hand to minimize damage. While the extraction process has remained largely unchanged over the years, the methods have evolved. A specialized computerized machine ensures that the temperature is precisely maintained, preserving the flavor during juice extraction. To achieve the liquorice's rich black color, it must be manually mixed outside. This reaction to oxygen, known as the concentration phase, creates the black coloring. If done indoors, the liquorice would remain brown.
Amarelli was the first to use metal boxes for packaging liquorice, which is the best way to preserve the sweets. These distinctive and attractive boxes are also reusable or recyclable. The charming designs on these boxes cater to customers' desire for retro aesthetics while being filled with delicious sweets. Although Amarelli remains traditional, they are also known for their creativity with their wholesale sweets, offering products ranging from nostalgic liquorice root to candy-covered liquorice that resembles pretty pebbles.
Italian liquorice wholesale sweets, particularly those from the Amarelli family, offer a unique blend of tradition, quality, and innovation. Their rich history, combined with modern technology and creative packaging, makes them a standout choice for confectionery retailers looking to offer something special. As the demand for nostalgic sweets continues to grow, Italian liquorice is poised to capture the hearts and taste buds of consumers worldwide.
This article has been crafted to provide a comprehensive and detailed look at the distinctive Italian liquorice wholesale sweets, incorporating verified facts and statistics to enhance its depth and reliability.
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