Golden Boy: IndyBest’s ‘Best Buy’ is Willie’s Cacao

The Excellence of Willie’s Cacao

At hf Chocolates, we strive to provide extraordinary chocolate supplies by partnering with the finest brands. We are thrilled when our favorite suppliers receive recognition for their exceptional contributions to the chocolate industry. Recently, Willie’s Cacao has been making waves for all the right reasons, earning the prestigious title of IndyBest’s ‘Best Buy.’

The Bean-to-Bar Revolution

The bean-to-bar movement has gained significant international acclaim in recent years. Consumers appreciate the ability to trace their chocolate back to its origin, often down to the specific farm. This transparency has led to a deeper understanding of the diverse flavors and textures that different cocoa beans can offer.

While the United States boasts some remarkable bean-to-bar chocolatiers, it is the British brand Willie’s Cacao that has recently been honored as IndyBest’s ‘Best Buy’ in this category. Let’s delve into what sets this brand apart.

From Venezuela to Channel 4

Willie Harcourt-Cooze first captured public attention with his 2008 documentary, "Willie’s Wonky Chocolate Factory." A decade earlier, Willie had purchased a large cocoa farm in Venezuela after falling in love with it during his honeymoon. In 2007, while living in Devon, he invited cameras to document his attempt to introduce a 100% cocoa bar to the British market. Interestingly, without sugar, this product is technically not considered chocolate!

Since then, Willie’s Cacao has flourished, producing a sophisticated range of cacao treats. For instance, his Chef’s Black, sourced from Peru, Venezuela, and Madagascar, is perfect for both sweet and savory dishes, adding unexpected depth to sauces and gravies. Our customers particularly love his Apple Brandy Caramel Black Pearls, which are always in high demand, especially during the festive season.

The Pure Gold Bar: A Highlight

IndyBest gave special mention to Willie’s renowned Pure Gold Bar, an indulgent treat made with 100% cocoa solids. The cocoa, sourced from Lake Maracaibo in Venezuela, offers an intense tasting experience. Eating this bar has been likened to wine-tasting due to its complex flavors, making it a favorite among chocolate connoisseurs. We are delighted that IndyBest recognized this bar, one of our bestsellers, as a prime example of Willie’s Cacao’s innovative and intriguing products.

Why Invest in Willie’s Cacao?

Stocking chocolate from a brand that is making headlines can attract new customers to your store and encourage existing customers to try something new. The intense flavors of Willie’s Cacao products may seem daunting to some, so it’s essential to have a thorough understanding of the brand and its offerings. This knowledge will enable you to guide curious consumers through their purchases effectively.

Interesting Stats About Chocolate

• The global chocolate market was valued at approximately $130.56 billion in 2019 and is expected to reach $187.08 billion by 2027, growing at a CAGR of 4.4% from 2020 to 2027 (source).
• Dark chocolate, like Willie’s Pure Gold Bar, is rich in antioxidants and has been linked to various health benefits, including improved heart health and brain function (source).
• The UK chocolate market is one of the largest in Europe, with an estimated value of £4 billion in 2020 (source).

Conclusion

Congratulations to Willie’s Cacao for earning the title of IndyBest’s ‘Best Buy.’ This recognition is a testament to the brand’s dedication to quality and innovation in the chocolate industry. By investing in Willie’s Cacao products, you can offer your customers a unique and delightful chocolate experience.