Madécasse is revolutionizing the chocolate industry with its commitment to ethical production and bold flavors. Discover the inspiring story behind this brand and explore their unique products that are making waves in the world of chocolate.
Working in the wholesale chocolate industry allows me to observe emerging trends, and one of the most significant shifts in recent decades is the growing demand for ethically produced, responsibly sourced products. Modern consumers are increasingly conscious of the origins of their food, and chocolatiers are responding by prioritizing quality and ethical production processes.
Brands like Divine have been at the forefront of this movement, advocating for fairer trade practices and highlighting the living and working conditions of cacao farmers in developing countries. Another notable trailblazer is Madécasse, a brand that stands out not only for its flavorful chocolate but also for its unwavering commitment to the communities and environments it engages with.
Madécasse's journey began in Madagascar, where its founders were Peace Corps volunteers. During their time there, they encountered heirloom cacao, a variety that predates mass industrialization. Madécasse describes this cacao as "Earth's original chocolate." Driven by a desire to make a lasting impact on the country they had grown to love, the founders launched Madécasse in 2008, producing their first bar made entirely in Africa.
Madécasse's mission was to challenge the status quo by creating chocolate where the cacao is grown. This decision was influenced by the startling fact that less than 1% of the world's chocolate is made in Africa, despite the continent producing around 70% of the global cocoa supply (World Cocoa Foundation).
Madécasse employs a "direct trade" model, which differs from the traditional "fair trade" approach. By working directly with farmers, they aim to minimize the distance between the grower, producer, and consumer, thereby supporting economic growth in Madagascar. This model ensures that more of the profits stay within the local communities, fostering sustainable development.
Beyond chocolate production, Madécasse is deeply involved in community development. The company organizes annual volunteer trips to Madagascar, where they contribute to local infrastructure projects such as building water systems, bridges, and refurbishing schools. Their commitment to the island's well-being is as strong as their dedication to producing exceptional chocolate.
Madécasse is renowned for its bold and unique flavors, consistently delivering products that stand out in the crowded chocolate market.
In 2013, Madécasse's Cinnamon and Chilli Pepper 63% dark bar won a Great Taste Award. This bar masterfully combines dark cacao with Ceylon cinnamon and sakay chilli pepper, offering an exotic taste with a spicy finish. Another standout is the Toasted Coconut 44% milk bar, which features a tropical twist with fruity cacao and crunchy toasted coconut flakes.
For those seeking an intense chocolate experience, Madécasse's 100% dark bar made from heirloom Madagascar cacao is a must-try. As a seller of wholesale chocolates, I rarely encounter a 100% dark bar, making this offering truly special. It's like rediscovering your favorite food for the first time, with an unparalleled depth of flavor.
Madécasse is a brand that satisfies both our taste buds and our ethical standards. With its intense flavors and commitment to sustainable practices, Madécasse is a shining example of how the chocolate industry can evolve to meet the demands of modern consumers. If you're intrigued by this brand and want to explore our range of wholesale chocolates, don't hesitate to reach out to our sales team.
By supporting brands like Madécasse, consumers can enjoy high-quality chocolate while contributing to positive change in cacao-growing communities.
Ski Touring Valley Style: A Winter Adventure in Chamonix
Discover the exhilarating world of ski touring in Chamonix, where the majestic Mont Blanc Massif offers more than just traditional skiing. This winter, elevate your ski holiday by exploring breathtaking routes, guided by experts, and immerse yourself in the untouched beauty of the Alps.
Keep in Shape While You Travel
Believe it or not, it is possible to return from your travels fitter than when you left and avoid the post-holiday diet. Find out how.
Cruise Back in Time into the Heart of Dutch History at Zaanse Schans
Explore the enchanting Zaanse Schans, a captivating 'living museum' in the Netherlands, offering a vivid glimpse into Dutch rural life during the industrial revolution. This unique destination, accessible via European river cruises, showcases traditional windmills, workshops, and houses preserved from the 18th and 19th centuries.
