Why Mahanand Products Are Gaining Popularity

May 20
20:15

2024

Sunny Sharma

Sunny Sharma

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Mahanand milk products, once underrated, are now gaining traction thanks to improved availability and consistent quality. With a history spanning over three decades, Mahanand has built a reputation for delivering high-quality dairy products. Now available online, Mahanand is set to reach more consumers across Mumbai and beyond. Discover the reasons behind the growing popularity of Mahanand products and the benefits they offer.

A Legacy of Quality and Tradition

Mahanand Dairy,Why Mahanand Products Are Gaining Popularity Articles established on August 18, 1983, has been a staple in the Indian dairy market for over 34 years. The brand's longevity is a testament to its commitment to quality and tradition. Mahanand's products are known for their traditional taste, perfect texture, and reliable service, which have contributed to the brand's success.

Stringent Quality Control

Mahanand's commitment to quality is evident in its rigorous quality control policies. Every product undergoes stringent tests to ensure safety and hygiene before reaching consumers. The company procures raw milk, ingredients, and packaging materials under clean and hygienic conditions, minimizing the risk of bacterial contamination.

All employees at Mahanand receive training on quality and food safety, ensuring that products remain safe at every stage of production. The company is dedicated to customer satisfaction and continuous improvement, using fresh, natural ingredients to produce nutritious dairy products.

Traditional Taste and Texture

Mahanand has worked tirelessly to maintain the traditional taste and texture of its products. The brand offers a wide range of dairy products, including milk, ghee, shrikhand, paneer, and lassi. Mahanand's lassi, in particular, is a popular choice among consumers.

Currently, Mahanand supplies approximately 300,000 liters of milk per day in Mumbai alone, with additional plants in Latur, Pune, Nagpur, and Konkan. The total sales across the state amount to 400,000 liters per day, reflecting the growing consumer preference for Mahanand products.

Competitive Pricing

One of the key advantages of Mahanand products is their affordability. Compared to other brands, Mahanand offers competitive prices without compromising on quality. For instance, a liter of Mahanand milk costs Rs. 53, while other brands start at Rs. 60. The same pricing strategy applies to their ghee and other products.

Mahanand has partnered with dairy distributors who deliver products using their own vehicles in designated areas. The brand also operates numerous milk centers, service centers, and parlors to ensure widespread availability.

Embracing Online Platforms

The convenience of online shopping has made Mahanand products more accessible to consumers. With the rise of online dairies, customers can now have dairy products delivered directly to their homes. This convenience eliminates the need to visit local shops, making it easier for consumers to access Mahanand products.

When purchasing perishable items like dairy products online, it's crucial to buy from trusted sources that ensure proper storage and delivery conditions. Mahanand has built consumer trust by investing in projects like supplying UHT milk to Defense Services and setting up a solar project in Latur. The company has also embraced technology, installing systems at milk collection centers to monitor milk fats, solids-not-fat (SNF), and total volume.

Interesting Stats and Facts

  • Market Reach: Mahanand supplies around 300,000 liters of milk per day in Mumbai and 400,000 liters across Maharashtra. Source: Mahanand Dairy
  • Affordability: Mahanand milk costs Rs. 53 per liter, compared to Rs. 60 for other brands. Source: Economic Times
  • Online Growth: The online grocery market in India is expected to grow at a CAGR of 37.1% from 2020 to 2025. Source: Statista

Conclusion

Mahanand's growing popularity can be attributed to its unwavering commitment to quality, traditional taste, competitive pricing, and the convenience of online availability. As the brand continues to innovate and expand, it is poised to become a household name in the Indian dairy market. Switch to Mahanand and experience the benefits of high-quality, affordable dairy products delivered right to your doorstep.