The grocery industry has seen online ordering options boom following the COVID-19 pandemic.Bruce Shirey, executive vice president of business solutions for Amaryllis, said the pandemic has accelerated the adoption of online grocery orders and other home delivery programs at a rapid pace.
The grocery industry has seen online ordering options boom following the COVID-19 pandemic.
Bruce Shirey, executive vice president of business solutions for Amaryllis, said the pandemic has accelerated the adoption of online grocery orders and other home delivery programs at a rapid pace.
“In a 90-day snapshot that started in March 2020, monthly online grocery users registered 46.9 million people. Thirty days later, in April 2020, the online user base grew to 62.5 million users, [and there was] additional growth of 17% to reach 73.5 million users at the end of May, “said Shirey.
Shirey added that a two to four year growth plan for Instacart came to fruition within a few weeks.
Demand quickly became the number one challenge for the food industry, as the pandemic caused product spikes in the supply chain.
“Stores have had to start limiting certain items to one or two purchases per person, online or in person,” said Shirey. “Some of these items took weeks to restock because the manufacturers were also surprised by the increase.”
From curbside pickup to home delivery and online ordering, supermarkets have found new ways to provide solutions to customers during the pandemic, and some of these changes may become permanent.
“The key to long-term success of online grocery orders would be the integration of loyalty and transactional data,” said Shirey.
With the improved customer experience, ordering online may be the future for the food industry.
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