Shiraz has long been the cornerstone of Australia's red wine industry, dominating both the premium and budget segments. However, the landscape is evolving, and other varietals are gaining traction. This article delves into the history, current trends, and future contenders in the Australian wine market, offering a comprehensive look at what might be the next big thing after Shiraz.
Shiraz is the most widely planted red wine grape in Australia, forming the backbone of iconic labels like Penfolds Grange. It also populates the shelves of everyday brands such as Jacob's Creek, Oxford Landing, and Yellow Tail. According to Wine Australia, Shiraz accounts for 44% of the total red wine grape crush in the country (Wine Australia, 2021).
Shiraz's dominance began in the mid-1950s, replacing Grenache as the most popular red wine grape. During this period, fortified wines like Port were more prevalent. By the mid-1990s, Shiraz had overtaken Cabernet Sauvignon, which was previously considered superior and commanded higher prices at cellar doors.
While Shiraz remains unchallenged for now, several other varietals are gaining popularity. The wine consumer's preferences can shift rapidly, and these emerging contenders could reshape the market.
Merlot is the third most popular red wine grape in Australia, often used in blends with Cabernet Sauvignon. However, it faces challenges that prevent it from overtaking Shiraz. Poor clones and subpar performance in cooler regions are significant issues. Additionally, Merlot lacks a distinctive varietal character, making it less appealing to consumers. According to the Australian Bureau of Statistics, Merlot accounted for only 6% of the total red wine grape crush in 2021 (ABS, 2021).
Grenache has seen a resurgence, particularly in South Australia's Barossa and McLaren Vale regions. Once subject to government-sponsored vine pull schemes in the 1980s, Grenache is now experiencing a revival. It is often used in blends with Shiraz and Mourvèdre. However, its need for a warm climate limits its potential to challenge Shiraz's dominance.
Sangiovese is gaining a dedicated following in Australia, with over a hundred winemakers now using this variety. Improved clonal selection has enhanced its quality, showcasing plum and cherry flavors. The growing number of Australian winemakers and consumers with Italian heritage further boosts its popularity. According to Wine Australia, Sangiovese plantings have increased by 20% over the past five years (Wine Australia, 2021).
Tempranillo is another rising star, particularly in cooler regions like the Mornington Peninsula. Early adopters like James Halliday and Mark Walpole of Brown Brothers have championed this variety. While still relatively new, Tempranillo's early maturation compared to Shiraz and Sangiovese makes it a promising contender.
Durif, known for its high tannin levels, is traditionally associated with warm climates like Rutherglen. However, it has shown promise in cooler regions, as demonstrated by John Vale at Balnarring on the Mornington Peninsula. If winemakers can master its tannins, Durif could become more prominent.
Several other varietals are attracting attention and could play a significant role in the future of Australian wine.
So, which varietal will be the next Shiraz? The contest seems to be between Sangiovese and Tempranillo, each with its own set of passionate supporters. Given its established track record and growing popularity, Sangiovese appears to have the edge for now.
While Shiraz continues to dominate the Australian wine market, the landscape is evolving. Varietals like Sangiovese, Tempranillo, and others are gaining ground, offering exciting possibilities for the future. As consumer preferences shift, these emerging contenders could redefine Australia's wine industry.
For more detailed statistics and trends, you can visit Wine Australia and the Australian Bureau of Statistics.
This article provides a comprehensive look at the current state and future prospects of varietal wines in Australia, offering valuable insights for wine enthusiasts and industry professionals alike.
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