Masculine Face Care: We’re Talking Bill Gates, not Justin Bieber

Guys who think masculine face care is about making women swoon are missing the point. Looking good is about getting ahead of the competition. It’s about being primed and ready to take advantage of every opportunity life has to offer.

Guys, I don’t blame you for thinking that men’s skincare and anti-aging is about getting the girl. In fact, it’s to be expected. When it comes to masculine face care, a multi-billion-dollar industry is pushing the idea that great skin is a playboy’s secret weapon. They know that sex sells, which is why the product shelves are full of overpowering aftershaves with alluring and exotic names—and why the ads are full of chiseled hunks with a pair of eye candy on each arm. 

As a reasonably foxy lady myself, you can take it from me: great skin is a definite plus, but it sure doesn’t clinch the deal. And if you see masculine face care as a way to make yourself irresistible to women, you’re just not seeing the real potential in having a proper masculine face care routine—or in yourself.

The Gates - Bieber Smack-Down

Answer me honestly. Would you rather model your ambitions on Justin Bieber, or Bill Gates? In other words, do you want to be known for your dazzling good looks, or admired for your substance? The Beauty Industry might be surprised to know that most masculine men, although they’re tempted by the prospect of obsessive female fans stalking them at every turn, are more interested in projecting a powerful image that commands respect and gives them that invaluable edge in an ultra competitive world.   

Now, Bill Gates may not be the ideal poster boy for masculine face care, but he does epitomize the competitive spirit that seizes every opportunity to create success - that’s success with a capital “S,” the kind that goes beyond clubbing women into submission with an exotic scent, and sets you up for real and lasting achievement.

That desire to grasp success with both hands and by any means necessary—and not the desire to win fleeting admiration from the opposite sex—is the true essence of proper masculine face care. 

What does well-tended skin have to do with success?  Read on.

Why “skin-deep” is deeper than you think

“Skin deep” may have come to mean “superficial” and “unimportant”, but those skin-deep first impressions have profound implications for your life’s trajectory. A recent study published in the Journal of Applied Psychology revealed that looks play a role in determining business success and earning power. Essentially, good grooming and attention to appearances can pay off big-time. They lead to bigger responsibilities, faster promotions and bigger paychecks. Maybe it’s not fair that “the skin you’re in” can affect the course of your destiny, but it’s a fact that’s beyond your control. What you choose to do with this information, on the other hand, is very much in your control. You can dig your heels in and keep doing what you’re doing, or you can game the system by doing everything in your power to gain a competitive advantage. Ask yourself: if there is something you can do that will definitely and without question enhance your chances of success – in work and love, why the heck wouldn’t you do it?

Confidence now comes in a bottle

No, I’m not talking about “liquid courage” here, guys. But confidence actually can come out of a bottle. The fact is, using the right masculine face care products to look good actually effects a change in your outlook and attitude. Studies show that there is a direct correlation between how you look and the confidence you project. And confidence, like good looks, exerts an elusive but undeniable influence on the people around you. People like your boss, potential employers, investors and colleagues. And yes, people like… well, women. A man who exudes confidence is very, very sexy… Confidence simply opens more opportunities to you - professionally and socially.

This kind of masculine face care routine doesn’t have to take up much time or clutter your bathroom cabinet with umpteen lotions and potions, tubes and jars.  We’re talking cleaning, lubricating and protecting. Three simple steps. No fuss.  No muss. And no overpowering, three-alarm musky perfumes. Just a simple routine and healthier, better-looking skin.

Of course, it’s ultimately up to you. You can follow in the footsteps of Bill Gates, a man who seized every opportunity and became one of the wealthiest and most powerful philanthropist in the world…

Or you can emulate the pop sensation whose quotable quotes run to stuff like this: “I like girls chasing me, so it’s good. I’m kind of like The Beatles running, and there’s girls chasing after me.”

Masculine men play to win – model yourself after Bill Gates.