In today's world, there are still individuals who may mistakenly perceive your business as less professional or competent simply because it is run from your home. While this viewpoint may be misguided and unfair, if you want their business, you'll need to play the game and outsmart them. Here's how to create a corporate image from your home office, a strategy that may seem a bit cunning, but remember, they started it.
Incorporating your business is the first step. Nothing screams "CORPORATE!" louder to a potential client than an LLC, Pty Ltd, or PLC (depending on your location) on your letterhead and business card. Incorporation not only satisfies potential clients, but it also offers significant tax and other benefits that are well worth the modest cost. Consult your attorney or accountant for more information on this.
Potential clients may judge your professionalism based on your business address. A serviced office address in a major city can give your business the prestige it needs to impress potential clients. These offices can be cost-effective if used primarily as a mailing address. Additionally, serviced offices often provide meeting rooms for a flat fee, offering a professional setting for client meetings.
Managing phone calls can be tricky when running a business from home. To maintain a professional image, only give your home office number to existing clients who are already aware of your work-from-home setup. For new contacts, use an answering service that can answer calls in your company's name and take messages. This service is often provided by serviced offices.
When returning calls, consider using a recording of office background noise to give the impression of a bustling office environment and to mask any household noises. Once a potential client becomes an actual client and is satisfied with your professionalism, you can reveal your work-from-home setup and provide your direct phone number.
Your email address also contributes to your business image. A professional email address that includes your company name can make a significant difference. Investing in your own domain name for a professional email address is worth the annual fee, even if you don't plan to create a website. However, if you have your own domain, why not create a website?
Your stationery, business cards, and promotional materials should reflect a professional corporate image. If your business is incorporated, this is a good start. Ensure these materials are professionally printed on quality stock.
Invest in medium-quality office equipment, such as a laser printer that can also function as a fax machine and photocopier. This investment will ensure your correspondence matches the quality of your stationery.
While these suggestions may seem like a lot of effort to impress a small number of potential clients, they are essentially basic, common-sense business practices. Regardless of what your potential and existing clients think about home-based businesses, first impressions do count. Adopting these practices can help create a positive first impression with all your potential clients.
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